Communications Advisor, Centre for Eye Research Australia
Emily Woodhams works as a Communications Advisor at the Centre for Eye Research Australia (CERA), Australia’s leading medical research institute for diseases of the eye. Emily develops, implements and evaluates media and communications at CERA, promoting high-profile research breakthroughs such as Australia’s first Bionic Eye implant and a nanosecond laser to treat incurable eye disease.
Emily helps researchers translate complex, scientific concepts to make them accessible for the wider community. Key components of her role include managing media relations and conducting media training for staff and students. Empowering researchers to share their stories is increasingly important in a competitive funding environment, where commercial investment and philanthropy are becoming major revenue streams.