When: Wednesday 14th November, 2:40pm – 3:40pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
As Communication Professionals, we dream about securing front page media coverage for our respective organisations. The reality is that getting great media coverage is the easy part. Sensitively and effectively managing the public interest following a high profile media story is much more challenging, especially when your talent is more at home in a laboratory than in front of a journalist. In this session, Carolyn MacDonald, Melea Tarabay and Emily Woodhams will share their experiences and advice for surviving ‘life after the front page’, including managing consumer expectations.
Case studies: Sci com in health
Session Producer, Presenter, Session Chair
Emily Woodhams, Communications Advisor, Centre for Eye Research Australia
Carolyn MacDonald, Head of Communications and Marketing, Walter & Eliza Hall Institute of Medical Research
Melea Tarabay, Director Strategic Communications and Media, The Royal Melbourne Hospital