ASC2018 - 11-15 Nov, Sydney

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Lyndal Byford

Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Lyndal ByfordLyndal is the Director of News and Partnerships at the Australian Science Media Centre. She spends her days turning complex science papers into tasty tabloid morsels to help news journalists cover science. Lyndal has an Honours Degree in Biotechnology from Flinders University and a Graduate Diploma in Science Communication from the Australian National University. She has spent the last 20 years communicating science in a range of settings including science museums, within the pharmaceutical industry and in media relations both here and in the UK. Lyndal regularly speaks about science on ABC Radio National and 2CC in Canberra. Lyndal was also a member of Inspiring Australia’s Science and the Media Expert working group for the Federal Department of Innovation, Industry, Science and Research.

http://www.smc.org.au/

Sessions:

Forget fake news – is PR hype the big problem in science and could a media release labelling system help? (Session Producer, Session Chair, Presenter)

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Questions? Please contact Kali on asc2018@asc.asn.au.

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