ASC2018 - 11-15 Nov, Sydney

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Scientists, Journalists and Science Communicators: a three-way partnership to build a social heavyweight

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

It is hard to go to a science communication conference without seeing the phrase ‘fake news’ or ‘post-truth’, with many keynotes calling for scientists and science communicators to find a voice to be heard in the echo chambers of social media.

Twelve months ago, the Australian Academy of Science embarked on an ambitious project to do just that: to deliver a social engagement initiative of science communication content that was engaging, informative and—most importantly—increased the quality of verified science content in social media feeds.

Bringing in experience from commercial media to partner with skilled science communicators and backed up by the reputation and expertise of the Academy’s Fellowship, the communications team has evolved into a high-performing media house that produces videos, articles and image content specifically for social media on a broad range of topics and breaking news items.

But how, in the fast-paced environment of breaking news and the constraints of a 60-second video, can we ensure we do not misrepresent complex science and risk damaging the Academy’s reputation for excellence?

In this presentation, I will discuss our rigorous verification processes that ensure that we publish only fact-checked and consensus-view content. I will also touch on how this verification process builds trust both within the science sector and with mainstream media outlets.

https://www.facebook.com/AustralianAcademyofScience/

Session

Case studies: Lessons from the experts

Presenter

Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia

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A small mouse study? Or, the most important discovery for pregnant women since folate?

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

(Work in progress/preliminary findings)

Introduction: News media reporting of scientific research is often derived from press releases rather than from journal articles. Press releases are quicker and easier to understand than the increasingly complex language used in scientific journal articles. Additionally, press releases are more easily accessible than scientific articles which can initially be under embargo and once published, often only accessible via subscription or payment to the journal publisher. Since it is known that news media coverage of scientific research is often based on press releases rather than on journal articles, it is important to investigate and understand how the translation process occurs from the journal article to the press release to the news media reporting. We chose to investigate this specific case study because it received controversial news media coverage and we sort to understand the translation process that led to this contention.

Methods: An in-depth qualitative text analysis was undertaken to compare a journal article (published in the New England Journal of Medicine), the corresponding press releases and all of the subsequent online news media reporting. The journal article, the two press releases and the 60 online news media articles (sourced from Google news) were imported into NVivo version 12. Each document was read multiple times to identify common themes for text analysis. An inductive approach was used to code each of the themes in the documents. The themes were labelled, and quotes were selected to represent each theme.

Preliminary results:

  • Many news media articles copied sections of the press release word-for-word.
  • Many news media articles did not clearly explain the study published in NEJM.
  • Few news media articles sourced independent commentary of the research outside of the quotes published in the press release.
  • Some news media articles omitted the role of mice in the study.
  • Some news media articles made potentially harmful clinical recommendations about vitamin supplementation for pregnant women which were not supported by the NEJM article.
  • The misrepresentation of the study in the news media had an international reach.

Conclusion: As news media reporting of scientific research has the potential to impact human behaviour (in ways that can be both beneficial and harmful), it is important that news media coverage of scientific research is clear, balanced and accurate. Whilst it is not possible to determine if the misrepresentation of the NEJM article in the news media reporting was a direct result of the press release, we can hypothesise that in line with other research in this field, a more objective and representative press release may have resulted in more balanced news media reporting.

Session

Case studies: Lessons from the experts

Presenter

Georgia Dempster, PhD Candidate & Senior Ethics Advisor, The University of Melbourne

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Case studies: Cultural Institutions and Festivals

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

Cultural Institutions and Festivals play a major role in communicating science. They have access to large numbers of students and the public and have great influence over what is presented. Find out what the speakers are doing in this space.

The session is structured into 85-minutes of talks and will wrap-up with a 35-minute Q&A for delegates questions and comments.

The session will include the following talks:

Session Producer

 

Session Chair

 

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The making of AMOSS – a living science style resource

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

‘Sulfur’ versus ‘sulphur’, ‘prevalence’ versus ‘incidence’ – before the Australian manual of scientific style (AMOSS) came along, science and technical writing was a Wild West of duelling styles and lone rangers…

This presentation takes you behind the scenes of Biotext’s quest to bring together scientific conventions from a wide range of disciplines and aspects of science communication in one style manual. Its team’s considerable experience with the limited science-specific content in other Australian style resources helped Biotext see the huge potential benefit of an interactive, online style manual for an Australian audience.

Learn about the 3-year journey undertaken by Biotext’s experienced writers, editors and designers to develop AMOSS, and its publication as an online resource, in partnership with Macquarie University. Explore the structure and main features of AMOSS, and its accessibility as an online resource. This presentation is ideal for the same groups identified as potential users of AMOSS: academics, researchers, students, government employees, science communicators, editors and journalists.

Session

Case studies: Lessons from the experts

Presenter

Dr Julie Irish, Principal Health Writer and Editor, Biotext

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21st century comms: emerging digital, technical and social trends to anticipate: Simulation case studies from AIE

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T2

This presentation focuses on emerging digital, technical and social trends in Virtual and Augmented Reality as 21st century communication technologies. We will first introduce the facilities and infrastructure used in a number of pioneering research projects in the last 15 years at the Virtual Reality (VR) lab and the Simulation Hub of Macquarie University, and explore Academy of Interactive Entertainment’s educational philosophy and involvement in digital content creation. Then, explaining the differences between Virtual, Augmented, and Mixed Reality concepts, we will discuss emerging trends by reviewing a number of most recent VR & AR market reports and survey results. Finally, we will demonstrate a number of simulations developed by VISOR (Virtual and Interactive Simulation of Reality) team at Macquarie University, reflecting on our past experiences in research funding. Thus, we hope to be able to project what might possibly be in demand and get funded in the near future.  Survey results state that startup founders, tech executives, investors, and consultants expect gaming to attract the most investment for the coming year. More social and collaborative applications of AR and VR are expected to appear as well as smartphone applications. High prices, overhyped hardware, and lack of compelling content are seen as the biggest missed opportunities in this domain. Number of headsets sold are expected to increase and AR market is predicted to be four times bigger than VR, due to its accessibility. The top unsolved problems include comfortable locomotion, light and inexpensive headsets, as well as quality content. We will conclude the presentation by listing the challenges ahead as well as the potential solutions to these. Major challenges are listed as lack of skills due to the face pace of technology and being up to date with the practical skills, low number of domain experts, the number of start up funds and the size of grants, the limited amount of proper digital content, high costs of hardware, as well as mindset of corporates. Solutions we suggest are university and vocational education courses focusing on VR and AR content development, collaboration and close-knit partnerships to build learning communities, novel subscription models for sharing infrastructure and expertise, tech industry friendly immigration laws allowing knowledge transfer, better and easier access to large funding, easy to use VR and AR libraries and toolkits, and encouraging the corporates to take risks for long term benefits rather than short term rewards. We recommend to build an Australian version of Silicon Valley and a large VR and AR Training Center to drive innovations and industry access to talent.

Presenter

Associate Professor Manolya Kavakli, Academic Director of AIE Institute (Academy of Interactive Entertainment) and Director of the Virtual Reality Lab at the Simulation Hub, Macquarie University

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Community Perceptions of Coastal Hazards in New South Wales

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

Much is known about the physical nature of coastal hazards in New South Wales (NSW) and management interventions available to mitigate their impacts. However, much less is known about social dimensions of communities and coastal users who are, or may be, affected by these hazards. This project aims to assess existing understanding and perceptions of coastal hazards by the NSW ‘coastal community’, specifically relating to inundation and erosion caused by coastal storms and sea level rise, by analysing sources of information and the level of trust regarding these sources.

A multi-tiered survey instrument was disseminated between November 2017 and April 2018 in order to gain information on a cross-section of the NSW coastal community. A total of 1065 survey responses were obtained from teachers (n=355); surf life saving club members (n=307), coastal accommodation visitors (n=237) and managers (n=61), indigenous communities (n=22), ‘frontline’ coastal residents (n=23), and coastal management professionals (n=60).

Results show that most NSW coastal users have a good understanding of coastal erosion and inundation, their associated consequences, and the various hard and soft solutions available to manage their impacts. However, some confusion exists regarding the future rate and impacts of sea level rise on the NSW coast and a significant number of respondents indicated they would still buy, and live in, a house at risk of coastal erosion and inundation.

This study highlights several important differences in perceptions and opinions of coastal hazards between coastal users and coastal management professionals in relation to different coastal environments and the best methods to communicate and educate the coastal community. The results from this study will be freely available through an online resource pack of information targeting various types of end users.

This project is funded by the NSW Department of Justice and supported by the Sydney Coastal Councils Group, Office of Environment and Heritage and Surf Life Saving New South Wales.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Anna Attard, Research Assistant and Masters Student, University of New South Wales

Co-Author
Robert Brander

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Case studies: Education

When: Wednesday 14th November, 8:45am – 9:45am
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W5

Science education in schools and of the public is so important in this day and age so how do we effectively educate our children and the general public. Hear from our speakers who are working on ways to get science to the people.

The session is structured into four 10-minute talks and will wrap-up with a 20-minute Q&A for delegates questions and comments.

The session will include the following talks:

Session Producer

 

Session Chair

 

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Human language meets machines: how does this work in 2018?

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #T10

Is learning language complicated?

If humans struggle with it, how is it that computers understand, interpret and manipulate human language?

How far have we come with the capacity to have our machines work with human language?

When we talk about computers interfacing with human language we talk about “natural language”. Natural Language Processing (NLP) is the branch of artificial intelligence concerned with getting computers to do useful things with human languages.

In this talk we take a look at what it means for a machine to understand or use a natural language like English, German or Chinese. We will look at six key areas in the marketplace today: speech technologies, conversational agents, text analytics, machine translation, natural language generation, and text correction. In each case we provide examples of what is possible, separating the reality from the hype that surrounds artificial intelligence technologies; and we mull over what might be coming down the road towards us.

Presenter

Robert Dale, NLP Consultant, Language Technology Group

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Including Scientists in SciComm

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

This session will explore the range of different ways Questacon engages and collaborates with scientists and STEM professionals. It will highlight how this collaboration can create richer and more genuine engagement opportunities for students and the general public, connecting them to relevant STEM ideas and challenges. It will also show how this collaboration can create a learning experience for the involved scientist/STEM professional.
Examples include:

  • Questacon’s Regional Invention Conventions using STEM professionals to pose design and innovation challenges to students, giving them a problem to solve with real world connection
  • Boutique Botanical Teacher PD, developed alongside the 2017 ACT Scientist of the Year to bring plant science into the classroom.
  • Mind in Residence program, using local academics to develop new content within Questacon in the form of shows and demonstrations, helping bring cutting edge science to the public
  • Enterprising Australians web portal, using STEM professionals to tell stories of innovation, becoming inspiration for the next generation of innovators

Session

Case studies: Cultural Institutions and Festivals

Presenters

Broderick Matthews, A/g National Programs Manager, Questacon

Amelia Coman, Special Activities and External Liaison Officer, Questacon

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New Role for Science in Science Communication – Lessons to learn from analyzing CCS media coverage in Germany

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

The analysis of the media coverage of CCS in daily newspapers from 2004 to 2014 of CCS (Carbon Capture and Storage) provided new insight into the role of science and science public relations (PR) within the public debate. While CCS is linked to various industry sectors, such as cement and steel production, the German debate predominantly focused on the coal and energy branches. CCS, while it is an important issue within the context of climate-change mitigation options, has played a major role in the agendas of scientists, researchers, and engineers. Nevertheless, CCS media coverage in Germany was dominated by other stakeholder groups. The analysis showed, that science has lost its role as a proactive actor within science communication. It seems, that new approaches for future science PR has to be deduced to strengthen, once again, the role of science communication. Among these approaches, it is important to pursue a more differentiated understanding of target audiences and regional concerns. Science PR has to accept that science itself is no longer the only stakeholder and actor within science communication.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Simon Schneider, Universität Potsdam, Institut für Erd- und Umweltwissenschaften

 

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