ASC2018 - 11-15 Nov, Sydney

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Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

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How to Write Concisely

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Board Room and Theatrette

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

For science to be understood, assimilated and further developed, it needs to be accessible through clear and concise writing. The half-day How to Write Concisely workshop shows you how to remove clutter, repetition and excess detail from your writing without sacrificing your message. The workshop includes practical exercises that allow you to work on your own project(s).
Learn how to
– Edit and critique writing to improve clarity and meaning
– Decide what detail is necessary to express an idea or topic
– Identify and fix writing that is ambiguous, unclear, repetitive and long-winded

Workshop presenter

Dr Marina Hurley, Lecturer & Consultant, Writing Clear Science

More about this workshop (PDF)

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/164514621148245/

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Stereotypes: A Choice

When: Monday 12th November, 10:25am – 12:55pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M6

Does gender matter when it comes to science communication? What about intersectionality? This session will explore how identity and demographics can influence opportunity for science communicators (and professionals within STEM more broadly) and what strategies can be employed to target self-perception and reframe gender stereotypes. This interactive session is designed to get you thinking and talking to others in the field in engaging, thought provoking activities.

Presenter

Merryn McKinnon, Lecturer, Centre for the Public Awareness of Science, The Australian National University

 

 

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The risky business of communication risk (or what to do when normal communications no longer work)

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

In this workshop you will examine the theory behind risk communication, and learn how to apply it in practice. We will use case studies and shared learnings to develop risk communication frameworks for people’s own professional situations that you can then apply in your workplace.

Workshop presenter

Craig Cormick, Science Communicator and Writer

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/242782939725080/

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Designing methodologies with impact

When: Wednesday 14th November, 2:40pm – 3:40pm

Different approaches and processes can be implemented as part of a research project – but the best approach is the one that will get you the most accurate assessment! This workshop will address best practice approaches to designing research programs that combine scientific rigour with practical efficiency. We will look at the philosophy underpinning different approaches and how and when different techniques should be used.

Presenter

Clifford Lewis, Lecturer, Charles Sturt University

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What’s next: Taking your sci com career to the next level

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #T15

So you’ve been in science communication for a while, and wondering what to do next. This session is a group brainstorm of career directions, opportunities and inspirations.

Where are the influential jobs? What are the big challenges developing for sci com? Should I go freelance? Can I make enough money from sci comm to have a secure future!?

Everyone’s answers will be different, but hopefully you will make connections and get inspiration to get you on the right path for you.

Session Producer, Workshop Facilitator

Dr Phil Dooley, Galactic Commander, Phil Up On Science and ASC National co-vice-president

Attendees

Anna Attard, Research Assistant and Masters Student, University of New South Wales
Anne-Sophie Dielen, The Australian National University
Dr Astha Singh, Vice President | ASC NSW, ASC
Bobby Cerini, Questacon – The National Science and Technology Centre
Broderick Matthews, A/g National Programs Manager, Questacon
Caleb McElrea, University of Melbourne
Catharina Vendl, University of New South Wales
Dr Catherine Dorey, Consultant, Fish & Fisheries | Science Communication | Campaign Strategy
Catherine Healy, Science Communication Advisor, Environment Protection Authority Victoria
Catherine Somerville, Doherty Institute
Emma Saville, EPA Victoria
Errol Hunt, FLEET: ARC Centre of Excellence
Jane Ilsley, Econnect Communication
Jasmine Fellows, CSIRO
Jen Martin, Educator and radio personality, The University of Melbourne
Jessica Heinemann, Centre for Biopharmaceutical Innovation – UQ
Jun-Ting Yeung, University of Melbourne
Kimberly Cullen, Managing Director, Crafting Astronomy Communication
Laura McCaughey, UTS
Lee Byrne, Victorian Comprehensive Cancer Centre
Matt Nurse, Masters degree candidate, CPAS, Australian National University
Meagan Vella, NPWS
Melina Gillespie, Communication Advisor, CSIRO Energy
Micaela Jemison, Science Communicator, Smithsonian Institution
Michael Helman, Communicatrium
Michelle Neil, Australian Citizen Science Association
Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada
Naomi Koh Belic, University of Technology Sydney
Nicole Fetchet, Questacon – The National Science and Technology Centre
Rachel Rayner, Science Communicator, Australian Volunteers Program
Rebecca Blackburn
Richard Chi, Sydney Observatory – MAAS
Ruth Redfern, CRDC
Sally Grosvenor, CDPC, University of Sydney
Sarah Buchan, The Mullion Group
Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum
Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies
Tom Rayner, Griffith University
Taryn Laubenstein, ARC Centre of Excellence for Coral Reef Studies
Dr Tsuey Cham, Communication & Stakeholder Manager, CSIRO GISERA
Tyrone Anderson, ASPIRE – UNSW
Vanessa Fuchs, The Royal Botanic Garden Sydney

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Developing a breadth of skills by Learning through Play: the Six Bricks program

When: Wednesday 14th November, 3:45pm – 4:15pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W18

Six Bricks is a simple yet powerful program for learning using just six LEGO® DUPLO® bricks. It was developed in South Africa in 2013 as a means of providing children and their educators from less advantaged backgrounds with daily physical activities with which to improve their perceptual, pre-numeracy and pre-literacy development.

Six Bricks is a concept owned by the LEGO Foundation, used in some of their projects, and while it is not commercially available, there are great lessons to be learned.

There are well over 250 short exercises that can affect reasoning, literacy, numeracy and perceptual skills, and not just in children, but anyone at any age and from any background. From schools to corporate team-building, from playful learning to serious science communication, the Six Bricks program is demonstrably effective.

During the ASC2018 conference I will lead a ‘hands-on’ Six Bricks demonstration that involves curiosity, collaboration, communication, creativity, critical thinking and a can-do attitude, the “6Cs” of 21st century STEM skills.

Six Bricks is an example of a cost-effective program that is readily understood and simple to train others to implement. Delegates should come away with fresh ideas and the confidence to apply Learning Through Play methodology in their own work.

This session is supported by PlayFutures www.playfutures.net

Further information:

https://www.facebook.com/groups/725765130822588/

https://www.legofoundation.com/en/learn-how/knowledge-base/six-bricks/

Session Producer/Presenter

Adam Selinger, Executive Director, Children’s Discovery Museum Ltd

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Beyond Panels: Better Events for Controversial Science

When: Monday 12th November, 1:55pm – 3:25pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M11

Real-life events are a golden opportunity where interested, diverse groups of people gather around an issue or idea. As science communicators in a time of divisive rhetoric and online filter bubbles, how can we curate events that are rich, engaging and able to examine the nuances of complex subjects like climate change, health science, and more?

Right now, panel discussions are a go-to format for science events, especially on controversial topics. The format, despite its popularity, is structurally flawed: rarely do panels achieve depth of dialogue, enable true audience input, or change hearts and minds. Many alternative formats exist, and this session will include two micro-events to showcase more interactive approaches, leaving participants with practical know-how they can use right away.

Session Producer/Workshop Facilitator

David Robertson, Lecturer, Monash University

Presenters

Djuke Veldhuis, Director of the Bachelors of Science Advanced, Monash University

Eleanor Reynolds, Education Officer, ANSTO

 

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Captivating Presentations

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

We’ve all seen presenters that just knock ‘em dead. Even on quite boring subjects the audience just seem to be in the palm of their hand. This workshop gives you the tools to wow the crowd and leave a lasting positive impression.

Working through practical exercises you will learn to create captivating visuals and avoid death by PowerPoint. You’ll learn to develop stage presence, add drama to your story and use your voice and body to connect with the audience.

At the end of this session you will have created a mini-talk on your own research/material – bring a paper or some background material that you want to tell the world about.

We’ll cover:
– Developing a clear message and delivering it in a way that sticks.
– Tips and tricks for making classy PowerPoint presentations.
– Warm ups and techniques to relax your body and conquer nerves
– Unlocking the power of your voice.
– Timing pitfalls to avoid at all cost.
– Connecting with your audience and keeping them on side.
– Adding that little extra magic

Workshop Facilitator

Dr Phil Dooley, Galactic Commander, Phil Up On Science and ASC National co-vice-president

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/1049576325220833/

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Disruptive Sci Comm; How the Arts can help Scientists Escape Deficit-Model Communication

When: Monday 12th November, 10:25am – 11:25am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M5

The deficit model is deficient. Facts are dead. Feeling is the new thinking.

Meet the science communicators that are harnessing the arts to connect with their audience in a non-educational way. Although many scientists see the way the arts appeals to the emotional side of their audience as anathema, these are examples of science pitched straight at the heart and soul. But does it succeed? And what is success anyway?

Come prepared to take part, heckle and debate with:

Dr Phil Dooley, musician and storyteller for Phil Up On Science. He wants to know what Schrodinger’s cat thinks about still being a box 100 years later.

Craig Cormick, fiction writer and immersive science communicator.

Heather Catchpole, co-founder Refraction Media, who poetry to encapsulate ideas using minimum words and maximum effect. With poetry, humour and music she hopes to create empathy towards science.

Michael Mills, stage performer and alter ego to the singing palaeontologist Professor Flint who has been connecting local communities to their prehistory through music and storytelling.

Dr Michael Leach and Rachel Rayner who will challenge us to debate and create our own science-inspired visual poetry. If the right energy is supplied – swing dancing – Rachel may also undergo a phase transition from solid to liquid to gas.

David Harris, science communicator and artist. It’s an uneasy truce…

Australian Science Communicators

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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