ASC2018 - 11-15 Nov, Sydney

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Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

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How to Write Concisely

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Board Room and Theatrette

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

For science to be understood, assimilated and further developed, it needs to be accessible through clear and concise writing. The half-day How to Write Concisely workshop shows you how to remove clutter, repetition and excess detail from your writing without sacrificing your message. The workshop includes practical exercises that allow you to work on your own project(s).
Learn how to
– Edit and critique writing to improve clarity and meaning
– Decide what detail is necessary to express an idea or topic
– Identify and fix writing that is ambiguous, unclear, repetitive and long-winded

Workshop presenter

Dr Marina Hurley, Lecturer & Consultant, Writing Clear Science

More about this workshop (PDF)

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

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Naminma Nanga mi – Reveal the Dream

When: Monday 12th November, 9:35am – 10:20am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M2

The sophisticated Indigenous knowledge systems of Australia’s first peoples are both ancient and unique to this continent and I attest are a vital part of Australia’s knowledge capital.

Unlike their Western knowledge system counterparts, if they are not maintained, practised and developed in Australia as vibrant living knowledge systems they will not exist anywhere else in the world.

We need to recognise and value the enormous contribution that Aboriginal peoples have and continue to make to our understanding of the world. After all we have survived in this fragile land scape for millennia, we have knowledge to share. Are you ready to elevate, engage and collaborate with First Nations people’s to maintain our indigenous knowledge systems for this is an issue of national significance for all Australians.

Invited Speaker

Joanne Selfe, Project Officer, MAAS Indigenous Engagement & Strategy

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Scicomm in a not-for-profit: a two-way street

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

Dr Alison Gould1, Jemma Falkenmire1 and Jessica Van Coppenhagen2
Australian Red Cross Blood Service
1 Sydney Processing Centre, 17 O’Riordan St Alexandria NSW 2015
2 National Office, Level 3, 417 St Kilda Road, Melbourne VIC 3004

From “too sciencey” to “give us more”, this presentation will showcase how science communication can contribute to the strategic goals of a healthcare organisation, using the Australian Red Cross Blood Service (Blood Service) as an example.
The Blood Service provides life-changing products and services to patients and health-care providers throughout Australia. Our work is supported by a multidisciplinary team of research scientists embedded within an organisation of some 3500 staff, many of whom are not scientifically trained.
Scientific Communications was introduced as a dedicated role in our R&D team four years ago. Since then, it has contributed significantly to growing the organisation’s social media following, choosing research directions and translating research outcomes into practice at the Blood Service and beyond.
We showed that our audience has a strong appetite for science when we achieved viral success with a video describing some of our research. Our presentation will describe the anatomy of this success, and how it contributed to our organisation’s overall goals.
Since then, we have found that linking the world of research, media and social media through close collaboration has provided benefits for all of these groups.
Demand for science content, which was initially met with scepticism, has increased to the point where “too much science is barely enough”. From the perspective of our media team, provision of science builds solid relationships with journalists, which in the long-term can facilitate media call outs when we need to call for additional donations.
We will provide specific examples of our collaborative practices and the benefits delivered across our teams, including the ability to capture the attention of mainstream journalists, provide growth for our social media platforms, increase the reach of our research communications, conduct strategically aligned research and attract new collaborators for our researchers.

Session

Case studies: Lessons from the experts

Presenter

Dr Alison Gould, Scientific Communications Specialist, Australian Red Cross Blood Service

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A small mouse study? Or, the most important discovery for pregnant women since folate?

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

(Work in progress/preliminary findings)

Introduction: News media reporting of scientific research is often derived from press releases rather than from journal articles. Press releases are quicker and easier to understand than the increasingly complex language used in scientific journal articles. Additionally, press releases are more easily accessible than scientific articles which can initially be under embargo and once published, often only accessible via subscription or payment to the journal publisher. Since it is known that news media coverage of scientific research is often based on press releases rather than on journal articles, it is important to investigate and understand how the translation process occurs from the journal article to the press release to the news media reporting. We chose to investigate this specific case study because it received controversial news media coverage and we sort to understand the translation process that led to this contention.

Methods: An in-depth qualitative text analysis was undertaken to compare a journal article (published in the New England Journal of Medicine), the corresponding press releases and all of the subsequent online news media reporting. The journal article, the two press releases and the 60 online news media articles (sourced from Google news) were imported into NVivo version 12. Each document was read multiple times to identify common themes for text analysis. An inductive approach was used to code each of the themes in the documents. The themes were labelled, and quotes were selected to represent each theme.

Preliminary results:

  • Many news media articles copied sections of the press release word-for-word.
  • Many news media articles did not clearly explain the study published in NEJM.
  • Few news media articles sourced independent commentary of the research outside of the quotes published in the press release.
  • Some news media articles omitted the role of mice in the study.
  • Some news media articles made potentially harmful clinical recommendations about vitamin supplementation for pregnant women which were not supported by the NEJM article.
  • The misrepresentation of the study in the news media had an international reach.

Conclusion: As news media reporting of scientific research has the potential to impact human behaviour (in ways that can be both beneficial and harmful), it is important that news media coverage of scientific research is clear, balanced and accurate. Whilst it is not possible to determine if the misrepresentation of the NEJM article in the news media reporting was a direct result of the press release, we can hypothesise that in line with other research in this field, a more objective and representative press release may have resulted in more balanced news media reporting.

Session

Case studies: Lessons from the experts

Presenter

Georgia Dempster, PhD Candidate & Senior Ethics Advisor, The University of Melbourne

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University of Sydney Mathematical Research Institute Launch

When: Monday 12th November, 6:00pm
Where: Sydney University

The University of Sydney will be launching its Mathematical Research Institute at 6pm on Monday 12 November. The institute will be led by world-renowned mathematician Professor Geordie Williamson, who this year became the youngest living fellow of both the Royal Society and the Australian Academy of Science.

It aims to be a high-level mathematical resource for all of Australia and be considered with similar regard as the Max Planck Institute for Mathematics in Bonn and the Institute for Advanced Studies in Princeton.

ASC Conference attendees who would like to report on or blog about this launch – or who are particularly focused on the mathematical sciences – are invited to attend the event.

Please send enquiries about attending to Marcus Strom marcus.strom@sydney.edu.au

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Captivating Presentations

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

We’ve all seen presenters that just knock ‘em dead. Even on quite boring subjects the audience just seem to be in the palm of their hand. This workshop gives you the tools to wow the crowd and leave a lasting positive impression.

Working through practical exercises you will learn to create captivating visuals and avoid death by PowerPoint. You’ll learn to develop stage presence, add drama to your story and use your voice and body to connect with the audience.

At the end of this session you will have created a mini-talk on your own research/material – bring a paper or some background material that you want to tell the world about.

We’ll cover:
– Developing a clear message and delivering it in a way that sticks.
– Tips and tricks for making classy PowerPoint presentations.
– Warm ups and techniques to relax your body and conquer nerves
– Unlocking the power of your voice.
– Timing pitfalls to avoid at all cost.
– Connecting with your audience and keeping them on side.
– Adding that little extra magic

Workshop Facilitator

Dr Phil Dooley, Galactic Commander, Phil Up On Science and ASC National co-vice-president

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

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Designing methodologies with impact: A critical view on research

When: Tuesday, 13th November 9:15-11:15am
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #T5

Different approaches and processes can be implemented as part of a research project – but the best approach is the one that will get you the most accurate assessment! Even using the right approach does not guarantee valid findings – It has to be the right question!
This workshop will address best practice approaches to designing research programs that combine scientific rigour with practical efficiency. We will look at the philosophy underpinning different approaches and how and when different techniques should be used. We will conclude with a discussion on how published research should be evaluated.

Presenter

Clifford Lewis, Lecturer, Charles Sturt University

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In conversation: why does science need style?

When: Monday 12th November, 10:25am – 11:25am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M3

Consistent and inconsistent style has had fascinating impacts in many fields of communication. Arguably, some of the highest stakes exist in science communication, where complexity meets diverse audiences, and matters of health, innovation and safety depend on technical texts being understood down to the letter. Join our panel in conversation, as we delve into the applications and implications of style in technical writing. Journey back as we look at some of the historic styles in science communication, and the way linguistics has influenced the often highly emotional attachment we have to certain style conventions. We’ll unpack style preconceptions, how we determine what’s ‘right’ and what’s ‘wrong’ in matters of science style, and go through some interesting examples of the good, the bad and the ugly. Add a dash of technology as we learn about Macquarie University’s research into what eye tracking technology can tell us about the ways we digest information. We’ll also touch on the science style resources available to science communicators.

This 45 minute session includes 15 minutes of Q&A at the end. We look forward to sharing a thoroughly engaging science style conversation with you!

Join panellists Dr Janet Salisbury, founder and Director of Biotext; Emeritus Professor Pam Peters, Macquarie University Department of Linguistics, Gab Lhuede, National Publications Manager for St John Ambulance; and panel Chair, Toss Gascoigne, a founding member of Australian Science Communicators, and a veteran science communicator.

Session Producer, Presenter

Dr Janet Salisbury, Founder and Director, Biotext

Session Chair

Toss Gascoigne, Visiting Fellow, Australian National University

Presenter

Emeritus Professor Pam Peters, Emeritus Professor, Department of Linguistics, Macquarie University

Gabrielle Lhuede, National Publications Manager, St John Ambulance Australia

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Podcasting. Behind the microphone.

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

Love to listen? Enjoy your podcasts? Thinking about/starting one of your own? This practical workshop by audio producer Lea Redfern (formerly of ABC RN, currently University of Sydney) is an opportunity to go to the next level in audio production.

Tailored to the participants, Lea will take you through the elements of audio from interviewing to music, to why and how you should edit, and how to plan, produce and distribute a podcast with an audience in mind.

Format
This session will be a combination of listening, discussion, practical exercises and planning/feedback.
Listening.
Discussion
Pitching
Practical exercises
Planning to podcast

Audience
Confirmed participants will be contacted to gauge experience with audio, interviewing and podcasting and areas of interest.

The class will be tailored according to participants’ experience.

Participants will gain practical experience in scripting and presenting, interviewing, handling recording equipment, knowledge of hosting options and an outline/pitch for their podcast.

Workshop Facilitator

Lea Redfern, Audio educator and podcasting consultant, The University of Sydney

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**Numbers strictly limited. Register to save your seat!**

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Australian Science Communicators

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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