ASC2018 - 11-15 Nov, Sydney

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September 1, 2018 by asc2018

The value of social media for scientists: what do students think?

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

Twitter is widely considered a useful and effective communication tool among scientists. I explored the perceptions of 472 research-active science students regarding the potential role that social media in general, and specifically Twitter, could play in scientists’ professional lives.

I initially asked students (pre-survey) whether they currently used Twitter and asked for their responses to statements including: ‘Social media plays an important role in the professional life of a scientist’, ‘Social media is a valid way to communicate about science with other scientists’ and ‘Having a professional presence on social media can help my science career’. A month after a class focused on the value of Twitter and other social media to scientists, I asked students to respond to the same statements (post-survey) and also established how many of them had begun using Twitter.

All results were similar across all years (2014 – 2018). Initially, most students used social media personally, but not professionally, and less than a third were Twitter users. Most students perceived social media to be a valid way of communicating about science with lay audiences; few believed this to be true for communicating among scientists.

At the time of the post-survey, half the class used social media both professionally and personally and roughly 80% answered that they were Twitter users. The proportion of students who believed that social media was a valid way to communicate about science with scientific audiences had also increased. Students were also more inclined to agree with the statement that social media plays an important role in the professional life of a scientist.

A one-hour session outlining the value of Twitter to scientists was sufficient to encourage many students to start using Twitter and appeared to contribute to more students seeing a role for social media in the professional life of a scientist.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Jen Martin, Educator and radio personality, The University of Melbourne

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international Tagged With: Social media, Student perceptions, Twitter

September 1, 2018 by asc2018

Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Filed Under: 90 minutes, Analysing web and social media data, Career building advice, Day 2, Digital marketing, Knowledge transfer and mobilisation, Novel Topic - suits all levels, Presentation, Professional Development/Skills, Science communication for beginners, Science communication for early learners, Science communication for gurus, Scientists becoming science communicators, Video production

September 1, 2018 by asc2018

Evidence-based scicom: Research exploring new and social media

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

Science communication has evolved with the prevalence of new media, bringing opportunities for scientists and communicators to interact with their audiences in new ways. But what is the value of investing time, money and effort into these new and innovative ways of communicating science? What are the impacts and what works best?

This session will feature research exploring new media and social media and provide insights to improve science communication practice and impact evaluation.

The session is structured into five 15-minute talks and will wrap-up with a 15-minute Q&A for delegates questions and comments.

The session will include the following talks:

  • Inquiring science minds want to know: A visual-material approach to understanding the applied practice of interactive science reporting and audience engagement – Susan Rauch
  • How should we communicate science on social media? A machine learning approach to science communication research – Yi-Ling Hwong and Carol Oliver
  • New Role for Science in Science Communication – Lessons to learn from analyzing CCS media coverage in Germany – Simon Schneider
  • The value of social media for scientists: what do students think? – Jen Martin
  • Mapping the science writing and communication landscape in Canada using new media and traditional survey research tool – Michelle Riedlinger

Session Producer, Session Chair

Isabelle Kingsley, PhD candidate, Science Communication, University of New South Wales

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international

September 1, 2018 by asc2018

How should we communicate science on social media? A machine learning approach to science communication research.

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

There is concern that a crisis of trust may be looming between society and scientists, as evidenced by the display of considerable public distrust in important issues such as climate change and childhood vaccinations. This perceived erosion of public confidence in science is one of the impetuses behind the public engagement with science movement, whereby scientists are called upon to engage in dialogues with the public to help improve public trust in science and scientists. Thanks to their built-in architecture for participation, social media have been hailed as useful tools that scientists can use to engage directly with the public. Despite the growing interest in social media to communicate science, evidence for the effectiveness of social media in influencing public attitudes towards science is scant. This study addresses two overarching research questions: (1) does communicating with scientists on social media have any effects on public trust in science and scientists? and (2) what are the factors that affect audience engagement and trust in science?

More than 500,000 space science-related social media messages were collected. The main method used is machine learning, demonstrating the feasibility of automated methods in science communication research. Results indicate that communicating with space scientists on social media causes a boost in trust in science and scientists. Further, results also suggest that the factors associated with audience engagement (e.g., retweets, likes) and trust in science are very different: visual elements stimulate audience engagement, while similarity is the biggest determinant of trust. Authenticity is the only feature that impacts both engagement and trust. This suggests that science audiences like and trust messages that are personal, honest, and genuine. The world increasingly needs scientists to also be advocates of science. The findings of this study represent concrete evidence that could help guide social media science communication efforts.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Yi-Ling Hwong, Post-doctoral research associate, Climate Change Research Centre, UNSW

Co-Author
Dr Carol Oliver, Senior Research Fellow, University of New South Wales

 

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international Tagged With: facebook, machine learning, reddit, science communication, Social media, Twitter

September 1, 2018 by asc2018

New Role for Science in Science Communication – Lessons to learn from analyzing CCS media coverage in Germany

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

The analysis of the media coverage of CCS in daily newspapers from 2004 to 2014 of CCS (Carbon Capture and Storage) provided new insight into the role of science and science public relations (PR) within the public debate. While CCS is linked to various industry sectors, such as cement and steel production, the German debate predominantly focused on the coal and energy branches. CCS, while it is an important issue within the context of climate-change mitigation options, has played a major role in the agendas of scientists, researchers, and engineers. Nevertheless, CCS media coverage in Germany was dominated by other stakeholder groups. The analysis showed, that science has lost its role as a proactive actor within science communication. It seems, that new approaches for future science PR has to be deduced to strengthen, once again, the role of science communication. Among these approaches, it is important to pursue a more differentiated understanding of target audiences and regional concerns. Science PR has to accept that science itself is no longer the only stakeholder and actor within science communication.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Simon Schneider, Universität Potsdam, Institut für Erd- und Umweltwissenschaften

 

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international Tagged With: media analysis, mediatisation, science within science communcation

September 1, 2018 by asc2018

Inquiring science minds want to know: A visual-material approach to understanding the applied practice of interactive science reporting and audience engagement

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

Abstract
This presentation looks beyond geospatial technology and considers a new, innovative approach to visual communication, interctive science reporting, and public engagement. Introduced is the concept of visual-material rhetorics as an effective mode of inquiry that situates story map journals (inclusive of geospatial narratives) as an emerging genres of interactive new media science reporting.

Introduction
New media platforms inclusive of interactive and geospatial technologies are emerging as multimodal artifacts in the field of science communication and journalism. With the addition of geospatially driven technologies in STEM industries, science communicators and journalists must look to innovative and multiple modes of inquiry that investigate how new media genre conventions in interactive science reporting engage public audiences. Amy Propen’s (2012) applied concept of visual-material rhetorics is introduced as an innovative method of inquiry in visual and science communication research. Her method of inquiry presents a new understanding of digital text and technology in relationship to space, place, and geospatial mapping and situates the spatial dimensions of scientific texts alonside multimodal components including interaction design and cartographic, geospatial technologies.

Methods/Approach
A genre analysis of existing interactive story maps journals used in STEM industries guided by visual-material rhetorics as an effective mode of inquiry. The study also recognizes how interactive story map journals could be theorized through the concept of visual-material rhetorics alongside traditional and contemporary understandings of new media genres and interaction design in science communication (Andersen, 2015; Caquard and Cartwright, 2014; iText working group, 2001; Propen, A., 2006, 2007, 2011; Villanueva, Dolum, and Belen, 2018).

Insights
This study identifies the effectiveness of visual-material rhetorics as an innovative mode of inquiry in the study of emerging new media, interaction design, visual communication, and multimodal environments used in science communication (Arola, Sheppard, and Ball, 2014; Fraiberg, 2018; Kelly, 2017; Miller and Kelly, 2017; Reid, G., 2017).

References
Andersen, J. (2015). Genre theory in information studies. Emerald Group Publishing.
Caquard, S., & Cartwright, W. (2014). Narrative cartography: From mapping stories to the narrative of maps and mapping. The Cartographic Journal: Cartography and Narratives – Special Issue (51)2, 101-106. https://doi.org/10.1179/0008704114Z.000000000130 Fraiberg, S. (2018). Multilingual and multimodal practices at a global startup: Toward a spatial approach to language and literacy in professional contexts. English for Specific Purposes, 51, 55-68. https://doi.org/10.1016/j.esp.2018.03.003
Hiippala, T., & Tseng, C. I. (2017). Media evolution and genre expectations. Discourse, Context, and Media. 20, 157-159. https://doi.org/10.1016/j.dcm.2017.11.001
iText Working Group, Geisler, C., Bazerman, C., Doheny-Farina, S., Gurak, L., Haas, C., Johnson-Eilola, J., Kaufer, D.S., Lunsford, A., Miller, C.R. and Winsor, D Winsor, D. (2001). IText: Future directions for research on the relationship between information technology and writing. Journal of Business and Technical Communication, 15(3), 269-308. https://doi.org/10.1177%2F105065190101500302
Miller, C. R., & Kelly, A. R. (Eds.). (2017). Emerging genres in new media environments. Springer International Publishing.
Propen, A. D. (2012). Locating visual-material rhetorics: the map, the mill, and the GPS. Parlor Press.
Propen, A. (2011). Cartographic representation and the construction of lived worlds: understanding cartographic practice as embodied knowledge. In M. Dodge, R. Kitchin, & C. Perkins (Eds.). Rethinking maps: new frontiers in cartographic theory. (pp. 131-148) Routledge.
Propen, A. D. (2006). Critical GPS: Toward a new politics of location. ACME: An International E-Journal for Critical Geographies, 4(1), 131. Propen, A. (2007). Visual communication and the map: How maps as visual objects convey meaning in specific contexts. Technical Communication Quarterly, 16(2), 233-254. https://doi.org/10.1080/10572250709336561
Reid, G. (2017). Shifting Networks of Science: Citizen Science and Scientific Genre Change. In Scientific Communication (pp. 17-38). Routledge.
Villanueva, L. S., Dolom, M. A. C., & Belen, J. S. (2018). Genre analysis of the “about us” sections of Asian Association of Open Universities websites. Asian Association of Open Universities Journal

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international Tagged With: geospatial narratives, interaction design, interactive science reporting, new media, science journalism, STEM, story map journal, visual communication design, visual-material

September 1, 2018 by asc2018

Extended Play Session – Making The Most of Social Media For Business in a Modern World With LinkedIn, YouTube and Facebook

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

In this extended post-conference workshop session Mark will delve deeper into 3 of the biggest and most powerful social media platforms around today LinkedIn, YouTube and Facebook. Learn How to create an amazing presence and dominate your field using LinkedIn, YouTube and Facebook

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Workshop Facilitator

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

** Minimum numbers apply for this workshop to go ahead so please share with friends & register early! **

** Save $ if registering for 2 half day workshops –> all available workshops are online here: http://2018conf.asc.asn.au/workshops/ **

Share on Facebook: https://www.facebook.com/events/1880945591989534/

Filed Under: 4 hours, Analysing web and social media data, Career building advice, Day 5, Developing communication strategies, Digital marketing, emerging digital, Novel Topic - suits all levels, Post-Conference Workshop, Professional Development/Skills, Science communication for beginners, Science communication for gurus, Scientists becoming science communicators, The business of running your own business, Video production, Workshop

September 1, 2018 by asc2018

Mapping the science writing and communication landscape in Canada using new media and traditional survey research tools

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

The social media landscape presents new challenges for science communication that have not yet been fully understood. This Canadian government-funded project, conducted by researchers in partnership with ASC’s sister organizations in Canada (the Science Writers and Communicators of Canada, SWCC, and the Association des communicateurs scientifiques du Québec, ACS), aimed to identify who is currently communicating about science in Canada and how they are doing it. Using emerging new media research tools (Altmetrics and Netlytics) and commonly-used hashtags (i.e. #scicomm; #commsci, and #sciart) we identified 256 dedicated social media science communicators (197 Twitter and 59 Instagram) located in Canada. We surveyed these social media communicators about their communication practices and compared their survey responses to survey responses gathered from association members (254 SWCC members and 309 ACS members). Findings show that, compared to association members, the social media communicators we identified through new media mapping were younger (26-36 years of age), paid less (or not at all) for their science communication activities, and had been communicating science for fewer years (2-5 years compared to 10 years or more). More members of the social media group had a science background (rather than communication, journalism or education background). Fewer of the social media communicators were members of related professional associations, however, more were members of informal science writing/communication networks. The social media communicators used a greater diversity of media tools to communicate when compared to association members. We will discuss how the findings from this research project are being used to inform professional member association policies, training and outreach activities to improve the quality of public engagement with science in Canada.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Dr Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada

Co-Author
Germana Barata
Alexandre Schiele

Filed Under: 90 minutes, Analysing web and social media data, Behavioural insights, Case Studies, Day 3, Evaluations, Media landscape matters, Novel Topic - suits all levels, Research, Science communication international Tagged With: Altmetrics, professional member associations, science communication practices, Social media

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Acknowledgements

© 2018 Australian Science Communicators

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