ASC2018 - 11-15 Nov, Sydney

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Students Blogging Science: A Case Study that Measures the Effectiveness of Communicating Science to Public Audiences

When: Wednesday 14th November, 8:45am – 9:45am
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W5

ASC2018 asks, “How do we know whether any given effort in communicating science among public audiences is effective? And by which aims and objectives are those efforts measured?”
This case study answers these questions by examining the effectiveness of view stats from student blogs that were created as part of an assignment in a first-year university science communication paper. In 2017 the Royal Society of New Zealand (RSNZ) published a discussion paper that asks public audiences to consider the medical, legal, ethical, cultural implications of gene-editing healthcare technologies in New Zealand relevant to four given case scenarios (sickle cell anaemia, breast and ovarian cancer, cardiovascular disease, improving athletic performance). Students were required to write a series of blog posts targeted to public audiences in response to the RSNZ discussion paper. In post #2, students were prompted to communicate their position on one of the discussion paper case scenarios while addressing one or more of the four considerations. After publishing their posts for public view, many students noted significant high/low percentages in their blog view stats from audiences located both locally in New Zealand and internationally. The blog view stats are the focus of this case study, which help gauge and measure where public interests lie regarding new media platforms as an accessible means to science communication.

Session

Case studies: Education

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

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The risky business of communication risk (or what to do when normal communications no longer work)

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

In this workshop you will examine the theory behind risk communication, and learn how to apply it in practice. We will use case studies and shared learnings to develop risk communication frameworks for people’s own professional situations that you can then apply in your workplace.

Workshop presenter

Craig Cormick, Science Communicator and Writer

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/242782939725080/

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Beyond Panels: Better Events for Controversial Science

When: Monday 12th November, 1:55pm – 3:25pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M11

Real-life events are a golden opportunity where interested, diverse groups of people gather around an issue or idea. As science communicators in a time of divisive rhetoric and online filter bubbles, how can we curate events that are rich, engaging and able to examine the nuances of complex subjects like climate change, health science, and more?

Right now, panel discussions are a go-to format for science events, especially on controversial topics. The format, despite its popularity, is structurally flawed: rarely do panels achieve depth of dialogue, enable true audience input, or change hearts and minds. Many alternative formats exist, and this session will include two micro-events to showcase more interactive approaches, leaving participants with practical know-how they can use right away.

Session Producer/Workshop Facilitator

David Robertson, Lecturer, Monash University

Presenters

Djuke Veldhuis, Director of the Bachelors of Science Advanced, Monash University

Eleanor Reynolds, Education Officer, ANSTO

 

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Communicating Climate Change and other Complex and Contested Content

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T13

Join climate change communicators to discuss the latest approaches to communicating controversial research. The panel will draw from perspectives and case studies from university centres of excellence, government research organisations, communication consultancies, and non-profit organisations. You’ll obtain specific suggestions on the use of infographics, video and other innovative communication approaches, ideas about campaign timing, and guidance on drawing from a robust foundation of science to effectively communicate in complex and contested domains.

MC

Simon Torok, Director, Scientell

Panel

Paul Holper, Director, Scientell

Karen Pearce, Director, Bloom communication, and communicator for the National Environmental Science Program’s Earth Systems and Climate Change Hub

Martin Rice, Acting CEO and the Head of Research, Climate Council

Alvin Stone, Media and Communication Manager, ARC Centre of Excellence for Climate Extremes

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Forget Fake News – Is PR Hype the Big Problem in Science and Could a Media Release Labelling System Help?

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W15

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, and while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in media releases.

In just the last 12 months there have been a myriad of media releases using the word ‘breakthrough’, or describing the outcome of mouse studies as if they had been done in humans. Is it media teams or scientists themselves who are spinning the research?

In the era of fake news, do those of us communicating science research need to lift our game? A voluntary labelling system for media releases may be part of the answer. Our colleagues at the Science Media Centre in the UK created a simple labelling system to help journalists get their heads around medical research media releases and what they really mean.

The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

This session will discuss hype in science media releases, its impacts, origins and what can be done to address it.

Session Producer/Session Chair/Presenter

Lyndal Byford, Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Presenters

Jason Whittaker, Story Editor, Media Watch, ABC TV

Kellia Chiu, PhD candidate, The University of Sydney

Dr Meredith Ross, Marketing & Communications Officer, Garvan Institute of Medical Research

 

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The Poet’s Guide to Science – A Sceptic Think Tank

Poet's Guide to ScienceWhen: Wednesday 14th November, 1:40pm – 3:40pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W14

A cutting edge approach to science communication blending fiction and fact to address today’s scientific dilemmas. A hilarious and thought provoking piece featuring cameos from working scientists, answering real questions.

Cy is facing a major crisis in his life. He’s thinking twice about genetic modification, immunisation and that old chestnut, how crazy the weather is these days. Who can he turn to? His family doctor? His local poet? He visits both but remains sceptical, and draws them into a quest to resolve the questions they can’t answer.

On their journey, they run headlong into scientific controversies of many kinds and encounter real live scientists who cast light on age-old questions of facts and data, truths and untruths, and the difference between uncertainty and doubt. Even the audience get a chance to discuss questions with geneticist Miguel Hernandez, immunologist (TBA) and climate scientist Sarah Perkins-Kirkpatrick as they try to help Cy, his doctor and his poet find the answers they’re looking for.

A show born of a surprising collaboration between dastardly director Michele Conyngham, concerned communicator, Phil “PhD” Dooley, and thelf-thentred thespian Patrick Davies Trumper, The Poet’s Guide to Science is a truly original, thought-provoking and entertaining piece of communication.

Session Producer/Performer

Dr Phil Dooley, Galactic Commander, Phil Up On Science

Performer/Director

Michele Conyngham, Director/Writer, Wordplay Drama

Performer

Patrick Davies Trumper, Actor/Teacher, Wordplay Drama

Guest Scientists

Miguel Hernandez,  Centre of Excellence for Translational Photosynthesis, University of Sydney

Sarah Perkins Kirkpatrick, Centre of Excellence for Climate Extremes, UNSW

Australian Science Communicators

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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