ASC2018 - 11-15 Nov, Sydney

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September 1, 2018 by asc2018

Students Blogging Science: A Case Study that Measures the Effectiveness of Communicating Science to Public Audiences

When: Wednesday 14th November, 8:45am – 9:45am
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W5

ASC2018 asks, “How do we know whether any given effort in communicating science among public audiences is effective? And by which aims and objectives are those efforts measured?”
This case study answers these questions by examining the effectiveness of view stats from student blogs that were created as part of an assignment in a first-year university science communication paper. In 2017 the Royal Society of New Zealand (RSNZ) published a discussion paper that asks public audiences to consider the medical, legal, ethical, cultural implications of gene-editing healthcare technologies in New Zealand relevant to four given case scenarios (sickle cell anaemia, breast and ovarian cancer, cardiovascular disease, improving athletic performance). Students were required to write a series of blog posts targeted to public audiences in response to the RSNZ discussion paper. In post #2, students were prompted to communicate their position on one of the discussion paper case scenarios while addressing one or more of the four considerations. After publishing their posts for public view, many students noted significant high/low percentages in their blog view stats from audiences located both locally in New Zealand and internationally. The blog view stats are the focus of this case study, which help gauge and measure where public interests lie regarding new media platforms as an accessible means to science communication.

Session

Case studies: Education

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

Filed Under: 60 minutes, Case Study, Citizen Science, Controversial areas, Data tells stories, Day 4, Novel Topic - suits all levels, Science education and science communication in schools, Visualising Science

September 1, 2018 by asc2018

Human language meets machines: how does this work in 2018?

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #T10

Is learning language complicated?

If humans struggle with it, how is it that computers understand, interpret and manipulate human language?

How far have we come with the capacity to have our machines work with human language?

When we talk about computers interfacing with human language we talk about “natural language”. Natural Language Processing (NLP) is the branch of artificial intelligence concerned with getting computers to do useful things with human languages.

In this talk we take a look at what it means for a machine to understand or use a natural language like English, German or Chinese. We will look at six key areas in the marketplace today: speech technologies, conversational agents, text analytics, machine translation, natural language generation, and text correction. In each case we provide examples of what is possible, separating the reality from the hype that surrounds artificial intelligence technologies; and we mull over what might be coming down the road towards us.

Presenter

Robert Dale, NLP Consultant, Language Technology Group

Filed Under: 21st Century Comms, 90 minutes, Data tells stories, Day 3, emerging digital, Novel Topic - suits all levels, Presentation, technical and social trends to anticipate

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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