When: Wednesday 14th November, 8:45am – 9:45am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Storytelling is an intrinsic part of human societies and cultures. Whether through the many and varied art forms, religion, architecture or media, the influence of storytelling is everywhere. Stories reflect and reveal values, dreams, desires, fears, prejudices, knowledge and wisdom. Stories capture our pasts and envision our futures. Storytelling is often said to define and bind our humanity; it is possible that humans are the only animals that create and tell stories.
In essence storytelling is about making sense of the world, which is probably why stories so fascinate humankind. If you tell your audience a story with integrity, the chances are you’ll gain their support, create a following and inspire them to believe and act. A story gives people a reason to care about what you have to say.
Our team is using a ‘show and tell’ format to explore storytelling in just some of its wondrous diversity, selecting genres and technologies highly relevant to science communication. Between us we explore the power of the narrative and performance to engage and inspire, and the development and use of technology (including artificial intelligence) to turn scientists into expert communicators. We demonstrate and discuss why good story telling matters and is essential to effective science communication.
We are not only interested in more effectively engaging with the audiences we have, but also in connecting with new audiences including the ‘less science-engaged’. We are all experimenting and innovating in this space and have some great stories to tell!
Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum
Michael Mills, Creative Director, HeapsGood Productions
Andy Stapleton, CEO and Founder, verbalize.science