ASC2018 - 11-15 Nov, Sydney

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Stereotypes: A Choice

When: Monday 12th November, 10:25am – 12:55pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M6

Does gender matter when it comes to science communication? What about intersectionality? This session will explore how identity and demographics can influence opportunity for science communicators (and professionals within STEM more broadly) and what strategies can be employed to target self-perception and reframe gender stereotypes. This interactive session is designed to get you thinking and talking to others in the field in engaging, thought provoking activities.

Presenter

Merryn McKinnon, Lecturer, Centre for the Public Awareness of Science, The Australian National University

 

 

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Elevating science communication through social science

When: Wednesday 14th November, 11:55am – 1:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W10

Effective communication and engagement is key to achieving impact from science. This session highlights how harnessing social science research can improve science communication. Three case studies from Australia’s lead science agency, CSIRO, will demonstrate how social scientists are collaborating with science communication practitioners to elevate science communication and engagement with target audiences. Strategies include formulating engaging key messages, identifying appropriate channels/platforms, and using language and tone to meet communication objectives.

Session Producer/Presenter

Dr Tsuey Cham, Communication & Stakeholder Manager, CSIRO GISERA

Melina Gillespie, Communication Advisor, CSIRO Energy

Session Producer/Chair

Helen Beringen, Communication Manager, CSIRO Land and Water

Presenters

Dr Nadine Marshall, Environmental Social Scientist, CSIRO Land & Water

Dr Andrea Walton, Social Scientist, CSIRO Land & Water

Dr Elisha Frederiks, Senior Research Scientist, CSIRO Land & Water

Amy Edwards, Communication Advisor, CSIRO Land & Water

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Bridging the Gap between Science Communication Theory and Practice

When: Wednesday 14th November, 8:45am – 9:45am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W2

Internationally, science communication scholars and practitioners have been discussing the need to bridge theory with practice for mutual benefits. This session will bring together leading science communication scholars and practitioners  to discuss with the audience critical questions such as:

  • Who are the theoreticians and practitioners?
  • Are there really barriers between theory and practice, or is this a myth?
  • If there are barriers, how might these be overcome?
  • What examples are there of theory and practice connecting?
  • What are the future opportunities for scholars and practitioners to work together?

Session Chair

Jennifer Metcalfe, Director, Econnect Communication

Presenters

Dr Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada

Mr Toss Gascoigne, Visiting Fellow, The Australian National University

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Naminma Nanga mi – Reveal the Dream

When: Monday 12th November, 9:35am – 10:20am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M2

The sophisticated Indigenous knowledge systems of Australia’s first peoples are both ancient and unique to this continent and I attest are a vital part of Australia’s knowledge capital.

Unlike their Western knowledge system counterparts, if they are not maintained, practised and developed in Australia as vibrant living knowledge systems they will not exist anywhere else in the world.

We need to recognise and value the enormous contribution that Aboriginal peoples have and continue to make to our understanding of the world. After all we have survived in this fragile land scape for millennia, we have knowledge to share. Are you ready to elevate, engage and collaborate with First Nations people’s to maintain our indigenous knowledge systems for this is an issue of national significance for all Australians.

Invited Speaker

Joanne Selfe, Project Officer, MAAS Indigenous Engagement & Strategy

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Scicomm in a not-for-profit: a two-way street

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

Dr Alison Gould1, Jemma Falkenmire1 and Jessica Van Coppenhagen2
Australian Red Cross Blood Service
1 Sydney Processing Centre, 17 O’Riordan St Alexandria NSW 2015
2 National Office, Level 3, 417 St Kilda Road, Melbourne VIC 3004

From “too sciencey” to “give us more”, this presentation will showcase how science communication can contribute to the strategic goals of a healthcare organisation, using the Australian Red Cross Blood Service (Blood Service) as an example.
The Blood Service provides life-changing products and services to patients and health-care providers throughout Australia. Our work is supported by a multidisciplinary team of research scientists embedded within an organisation of some 3500 staff, many of whom are not scientifically trained.
Scientific Communications was introduced as a dedicated role in our R&D team four years ago. Since then, it has contributed significantly to growing the organisation’s social media following, choosing research directions and translating research outcomes into practice at the Blood Service and beyond.
We showed that our audience has a strong appetite for science when we achieved viral success with a video describing some of our research. Our presentation will describe the anatomy of this success, and how it contributed to our organisation’s overall goals.
Since then, we have found that linking the world of research, media and social media through close collaboration has provided benefits for all of these groups.
Demand for science content, which was initially met with scepticism, has increased to the point where “too much science is barely enough”. From the perspective of our media team, provision of science builds solid relationships with journalists, which in the long-term can facilitate media call outs when we need to call for additional donations.
We will provide specific examples of our collaborative practices and the benefits delivered across our teams, including the ability to capture the attention of mainstream journalists, provide growth for our social media platforms, increase the reach of our research communications, conduct strategically aligned research and attract new collaborators for our researchers.

Session

Case studies: Lessons from the experts

Presenter

Dr Alison Gould, Scientific Communications Specialist, Australian Red Cross Blood Service

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Tell me a Story

When: Wednesday 14th November, 8:45am – 9:45am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W3

Storytelling is an intrinsic part of human societies and cultures. Whether through the many and varied art forms, religion, architecture or media, the influence of storytelling is everywhere. Stories reflect and reveal values, dreams, desires, fears, prejudices, knowledge and wisdom. Stories capture our pasts and envision our futures. Storytelling is often said to define and bind our humanity; it is possible that humans are the only animals that create and tell stories.

In essence storytelling is about making sense of the world, which is probably why stories so fascinate humankind. If you tell your audience a story with integrity, the chances are you’ll gain their support, create a following and inspire them to believe and act. A story gives people a reason to care about what you have to say.

Our team is using a ‘show and tell’ format to explore storytelling in just some of its wondrous diversity, selecting genres and technologies highly relevant to science communication. Between us we explore the power of the narrative and performance to engage and inspire, and the development and use of technology (including artificial intelligence) to turn scientists into expert communicators. We demonstrate and discuss why good story telling matters and is essential to effective science communication.

We are not only interested in more effectively engaging with the audiences we have, but also in connecting with new audiences including the ‘less science-engaged’. We are all experimenting and innovating in this space and have some great stories to tell!

Session Producer/Presenter

Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum

Presenters

Michael Mills, Creative Director, HeapsGood Productions

Andy Stapleton, CEO and Founder, verbalize.science

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Actions, Not Words – Achieving Gender Equity in STEM

When: Monday 12th November, 1:55pm – 3:25pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M12

The Australian Academy of Science and the Academy of Technology and Engineering are developing a Women in STEM Decadal Plan – a 10-year roadmap for sustained increase in women’s STEM participation and progression from school through to careers in all sectors. Science communicators are uniquely placed across multiple sectors, giving them a broad ranging perspective of challenges faced by female and female identifying members of the STEM community. They are also likely to be part of the mechanisms involved in implementing any form of plan or strategic initiative to enhance gender equity in STEM, a challenging communication task. For any Plan or initiative like this to succeed it requires sector, and societal, ‘buy in’. This interactive session will provide participants with an opportunity to see an exposure draft of the plan and discuss its implications and challenges for those working in the STEM, and science/STEM communication fields. How do science communicators best communicate within their sectors to elevate female participation in STEM, engage the necessary stakeholders and collaborate to enact change which will shape future STEM participation in Australia?

Session Producer/Workshop Facilitator:

Merryn McKinnon, Policy Analyst, Women in STEM Decadal Plan, Australian Academy of Science

Workshop Facilitators:

Sandra Gardam, Policy Analyst, Australian Academy of Science

Emily Finch, Research and Policy Officer, Australian Academy of Technology and Engineering

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The Rescue Project Podcast – Stories of Kind Acts of Environmental Rescue

When: Wednesday 14th November, 10:20am – 11:20am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W6

**Have you ever rescued a riverbank? A tract of bush, an eroded beach, a waterway, some farmland, a garden or a native tree? A native animal or bird? What do you feel as you tend to tired earth, or engage with the intrinsic value of an old-growth giant, or as you look into that creature’s eyes? And, in some way, do these things rescue you?**

The Rescue Project is citizen storytelling in online and podcast form.
Launched in early October it is a public invitation to contribute a 500-word story to the Rescue website – a collaboration between Landcare Australia and Gretchen Miller/UNSW. The stories are currently growing there with opportunity for anyone to read and respond.
The next stage will be The Rescue Project Podcast, beginning production in early 2019 – 10 of the stories read aloud by the writers and set to sound. The podcast series will also include an audio documentary focusing on one special habitat rehabilitation site selected from the uploaded stories.
“Rescue” is an organic, living website, changing by the day and inviting its contributors to feel a part of something bigger. It functions as an online clubhouse for discussion of the personal power of taking action to benefit habitat, animals and the humans who get involved. The intention is to reflect the rich experience, both practical and psychological, that engaging with environment brings, building a deeper recognition of how little things can grow bigger ones.
https://landcareaustralia.org.au/rescue

Session

Case studies: Environment and community engagement

Presenter

Gretchen Miller, Rescue Project Director/Producer, Media Consultant, Gretchen Miller Media

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TasAgFuture: Mobilising Tasmania’s agriculture and food sector to help determine future scientific research

When: Wednesday 14th November, 10:20am – 11:20am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W6

TasAgFuture is a social research project that is informing future research to support prosperous and sustainable agriculture and food sectors.

Through the TasAgFuture project, the Tasmanian Institute of Agriculture (TIA) has mobilised the Tasmanian agriculture and food sector to have their say in the sector’s future through in-depth interviews and an online survey. As a result, agrifood peak bodies, the State Government and TIA will better understand goals of the sector, and the research, development and extension (RD&E) needs into the future.

This presentation outlines the strategy and impact of TasAgFuture’s communications through the traditional media, social media and stakeholder engagement – a significant contributor to the project’s success.

Session

Case studies: Environment and community engagement

Presenter

Claire Baker, Research Communications Officer, Tasmanian Institute of Agriculture (TIA) – a joint venture of the University of Tasmania and the Tasmanian Government

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Yes, Scientists can be Brilliant Science Communicators. Ask Us How!

When: Wednesday 14th November, 10:20am – 11:20am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W7

At Mater we believe that scientists speaking about their own research make the best science communicators.

Effective communication skills are critical to create awareness of research beyond the scientific community, yet researchers rarely receive training to help them better engage with the general public.

The inability to communicate science to a general audience can decrease the impact and translational potential of research. Consumers also represent a critical—and often overlooked—engine of research funding.

To improve researcher interaction with consumers and attract interest from potential donors, Mater has launched the BRIDGE program.

This program provides scientists with comprehensive training on how to effectively engage with consumers and convey the importance of their research in an accessible way.

Workshop Facilitators

Shannon Ryan, Engagement Coordinator, Mater Group

Mark Ryan, Senior Manager Engagement – Strategy, Mater Group

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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