ASC2018 - 11-15 Nov, Sydney

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Elevating science communication through social science

When: Wednesday 14th November, 11:55am – 1:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W10

Effective communication and engagement is key to achieving impact from science. This session highlights how harnessing social science research can improve science communication. Three case studies from Australia’s lead science agency, CSIRO, will demonstrate how social scientists are collaborating with science communication practitioners to elevate science communication and engagement with target audiences. Strategies include formulating engaging key messages, identifying appropriate channels/platforms, and using language and tone to meet communication objectives.

Session Producer/Presenter

Dr Tsuey Cham, Communication & Stakeholder Manager, CSIRO GISERA

Melina Gillespie, Communication Advisor, CSIRO Energy

Session Producer/Chair

Helen Beringen, Communication Manager, CSIRO Land and Water

Presenters

Dr Nadine Marshall, Environmental Social Scientist, CSIRO Land & Water

Dr Andrea Walton, Social Scientist, CSIRO Land & Water

Dr Elisha Frederiks, Senior Research Scientist, CSIRO Land & Water

Amy Edwards, Communication Advisor, CSIRO Land & Water

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Bridging the Gap between Science Communication Theory and Practice

When: Wednesday 14th November, 8:45am – 9:45am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W2

Internationally, science communication scholars and practitioners have been discussing the need to bridge theory with practice for mutual benefits. This session will bring together leading science communication scholars and practitioners  to discuss with the audience critical questions such as:

  • Who are the theoreticians and practitioners?
  • Are there really barriers between theory and practice, or is this a myth?
  • If there are barriers, how might these be overcome?
  • What examples are there of theory and practice connecting?
  • What are the future opportunities for scholars and practitioners to work together?

Session Chair

Jennifer Metcalfe, Director, Econnect Communication

Presenters

Dr Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada

Mr Toss Gascoigne, Visiting Fellow, The Australian National University

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Engaging Regional Communities with Science – the Power of the People

When: Monday 12th November, 11:55am – 12:55pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M7

How can we bring science to where people go? Find out how Inspiring Australia fosters lasting collaborations with regional communities to take science to new audiences. Learn how to grow science engagement activity and infrastructure through working with established networks. Discover what works and what doesn’t, the importance of working in partnership with local communities and understanding stakeholder needs.

Science engagement from the ground up – the NSW experience
Building STEM capacity in a rapidly evolving, global innovation system requires national effort on many levels – particularly at the grass roots. Inspiring Australia’s NSW Regional Science Hub network offers a low-cost response to this challenge. With modest funding support that is matched by partner investment, Science Hubs involve hundreds of organisations that come together at a local level to share skills and explore scientific issues. This capacity building approach helps increase scientific literacy through the delivery of creative and engaging public programs led by local communities. Discover how Science Hubs take the lead to create, collaborate and connect scientists with a diverse public, through festivals, events and programs that provide rich and memorable experiences for people of all ages. 

Finding our way through discovery and creativity – the SA experience
Inspiring South Australia has experimented with a number of regional engagement strategies and has found a few to be especially effective in engaging communities with science. Its regional Science and Arts Working Together program is designed to tell the stories of science through the arts, bringing together science and arts organisations, groups and practitioners to create fascinating projects that feature local stories and discoveries while engaging the community in the development and in the telling. Another effective regional program is a partnership between Libraries SA, the Children’s Discovery Museum and Inspiring SA that equips librarians to deliver science programs to 3-5 year olds. Covering a range of concepts, Little Bang Discovery Club empowers both children and their accompanying adults as co-learners and collaborators in the investigative process.

Session Producer, Session Chair, Presenter

Jackie Randles, Manager Inspiring Australia NSW, Inspiring Australia

Presenter

Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum

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Disruptive Sci Comm; How the Arts can help Scientists Escape Deficit-Model Communication

When: Monday 12th November, 10:25am – 11:25am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M5

The deficit model is deficient. Facts are dead. Feeling is the new thinking.

Meet the science communicators that are harnessing the arts to connect with their audience in a non-educational way. Although many scientists see the way the arts appeals to the emotional side of their audience as anathema, these are examples of science pitched straight at the heart and soul. But does it succeed? And what is success anyway?

Come prepared to take part, heckle and debate with:

Dr Phil Dooley, musician and storyteller for Phil Up On Science. He wants to know what Schrodinger’s cat thinks about still being a box 100 years later.

Craig Cormick, fiction writer and immersive science communicator.

Heather Catchpole, co-founder Refraction Media, who poetry to encapsulate ideas using minimum words and maximum effect. With poetry, humour and music she hopes to create empathy towards science.

Michael Mills, stage performer and alter ego to the singing palaeontologist Professor Flint who has been connecting local communities to their prehistory through music and storytelling.

Dr Michael Leach and Rachel Rayner who will challenge us to debate and create our own science-inspired visual poetry. If the right energy is supplied – swing dancing – Rachel may also undergo a phase transition from solid to liquid to gas.

David Harris, science communicator and artist. It’s an uneasy truce…

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Communicating Climate Change and other Complex and Contested Content

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T13

Join climate change communicators to discuss the latest approaches to communicating controversial research. The panel will draw from perspectives and case studies from university centres of excellence, government research organisations, communication consultancies, and non-profit organisations. You’ll obtain specific suggestions on the use of infographics, video and other innovative communication approaches, ideas about campaign timing, and guidance on drawing from a robust foundation of science to effectively communicate in complex and contested domains.

MC

Simon Torok, Director, Scientell

Panel

Paul Holper, Director, Scientell

Karen Pearce, Director, Bloom communication, and communicator for the National Environmental Science Program’s Earth Systems and Climate Change Hub

Martin Rice, Acting CEO and the Head of Research, Climate Council

Alvin Stone, Media and Communication Manager, ARC Centre of Excellence for Climate Extremes

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STEMpunk Podcast: Live at ASC

STEMPUNKWhen: Tuesday 13th November, 12:45pm – 2:00pm
Hashtag: #T7

STEMpunk podcast investigates what STEM is, who does it, and why.

The format of the show is like a panel show where we ask Science, Technology, Engineering and Maths questions, as well as a question from our previous guests. STEMpunk has also run a number of successful live quiz and trivia events.

STEMpunk is not like most other Science podcasts, choosing to interview not only people people involved in STEM, but others outside as well. And for those involved in STEM, we ask them questions about things outside of STEM. We have interviewed some fantastic guests like Dr Katie Mack, Dr Karl, Dr Margaret Wertheim and Professor Brian Schmidt.

This session will be an informal chat with the STEMpunk hosts interviewing expert practitioners at the ASC conference about what STEM is, and who does it. The hosts will encourage audience participation and questions to make the podcast as interesting and conversational as possible.

This session will be released as an episode for the STEMpunk podcast.

http://stempunkpodcast.blogspot.com.au/

Session Producer/Session Chair/Presenter

Tom Gordon, Producer/Host, STEMpunk

Presenters

Christie Mcmonigal, Host, STEMpunk

Shane Hengst, Host, STEMpunk

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Forget Fake News – Is PR Hype the Big Problem in Science and Could a Media Release Labelling System Help?

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W15

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, and while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in media releases.

In just the last 12 months there have been a myriad of media releases using the word ‘breakthrough’, or describing the outcome of mouse studies as if they had been done in humans. Is it media teams or scientists themselves who are spinning the research?

In the era of fake news, do those of us communicating science research need to lift our game? A voluntary labelling system for media releases may be part of the answer. Our colleagues at the Science Media Centre in the UK created a simple labelling system to help journalists get their heads around medical research media releases and what they really mean.

The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

This session will discuss hype in science media releases, its impacts, origins and what can be done to address it.

Session Producer/Session Chair/Presenter

Lyndal Byford, Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Presenters

Jason Whittaker, Story Editor, Media Watch, ABC TV

Kellia Chiu, PhD candidate, The University of Sydney

Dr Meredith Ross, Marketing & Communications Officer, Garvan Institute of Medical Research

 

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Spinning World: art science collaboration talk and tour

When: Tuesday 13th November, 7:00pm – 7:30pm
Where: Turbine Hall, Level 1 next to the Experimentations exhibit
Hashtag: #T18

Genuine interdisciplinary collaboration between practitioners in arts and sciences can be a complex process. Here we present a case study of the challenges and outcomes of arts-science collaborations as part of the Material Science, Slow Textiles & Ecological Futures (MSSTEF) project.

MSSTEF was initiated by artists-researchers, Agnieszka Golda and Jo Law. The project was inspired from their Visiting Research Fellowships at the Museum of Applied Arts & Sciences, Sydney (MAAS) in 2017, where they looked to traditional slow textile techniques in the Museum’s Asian and Japanese collection in order to locate new ways to embed conductive materials into fabric to create immersive and multi-sensory artworks.

Golda and Law invited materials scientist Sepdiar Sayyar (ANFF, UOW) and climate scientist Helen McGregor (ARC Principal Future Fellow, School of Earth and Environmental Sciences, UOW) to investigate the use of innovative materials in contemporary art to convey climate science research. For Sayyar, the expectation was to find new and ecologically sound ways to create conductive materials, namely graphene, for art production. McGregor looked to this project to investigate art as a platform for science communication.

The combined use of slow textiles techniques, electronics and graphene presented a set of parameters. The tradeoffs between more environmentally sustainable solvents and optimisation of the conductive properties of graphene led Sayyar to consider his research practice in a different way. There was also negotiation between the artists and the climate scientist in balancing the need for scientific accuracy with making the science accessible and allowing for artistic creativity. This presentation will discuss problems encountered such as these and ways in which these difficulties were resolved. The presentation will look to the project outcome: the exhibition Spinning World at the MAAS, to conjecture how practice-based research in both arts and sciences can build a strong base for collaborative research.

Materials Science, Slow textiles and Ecological Futures

Images of the exhibition at MAAS

Presenter

Dr Jo Law, Senior Lecturer, University of Wollongong

Dr Agnieszka Golda, Senior Lecturer, University of Wollongong

 

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How modern science communication has emerged in different countries over the last 50 years

When: Wednesday 14th November, 10:20am – 11:20am
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W8

Our project documents how modern science communication has emerged in different countries over the last 50 years. It involves 123 authors working in teams from 43 countries including Ghana, Malaysia, Mexico, Indonesia, Turkey and Colombia as well as major powers such as the UK, USA, Germany, China and Japan.

The project documents the pathways different countries have taken, recording major events, debates and activities in science communication as they moved to adopt the practices of modern science communication. What challenges did they face, and what solutions have they found?

The project has attracted enormous interest in science communication communities around the world. Strong demand has meant the original 20 participating countries has grown to 43. The hunger of countries to learn from international experience is clear. Representation is divided equally between post-industrial nations and countries with a developing industrial base in Africa, Asia and Latin America.

What practical advice can be gleaned from the national reports to help deal with pressing problems at home? How can science communication be applied to assist countries ‘to secure the fundamentals of human well-being – health, food, energy, jobs’?

It’s an Australian project with international impact, and the results will be published by ANU Press.

Session Producer, Session Chair

Mr Toss Gascoigne, Visiting Fellow, Australian National University

Presenter:

Dr Michelle Riedlinger, Associate Professor, University of the Fraser Valley, Canada

Dr Bobby Cerini, Deputy Director and General Manager, Science and Learning A/g, Questacon

Niall Byrne, Creative Director, Science in Public

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What would a national framework to coordinate STEM outreach/engagement look like?

When: Monday 12th November, 1:55pm – 3:25pm
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M13

STEM outreach/engagement in Australia has changed dramatically over the last decade. All of a sudden it seems that STEM (and ‘innovation’) has become a hot topic. There are now numerous organisations that provide STEM outreach/engagement, especially in the schools context.
There have been some great initiatives over the years to collate and coordinate outreach/engagement but, overall, with limited impact.
This session will reflect briefly on where we have been, provide opportunity to share where we are at the moment, and be focused on proposing a path into the future for STEM outreach/engagement efforts.

Session Producer, Session Chair

Terry Burns, Science Communicator, University of Newcastle

Presenter

Christina Chun, CEO, iScope

Regina Crameri, AIR4

Janine McIntosh, Australian Mathematical Sciences Institute

Bruce Ritchie, Senior Manager Communications and Events, Office of the NSW Chief Scientist & Engineer

Justine Romanis, Engineers Australia Directory

Sally-Ann Williams, Engineering Community and Outreach Manager, Google Australia

Jackie Randles, Manager Inspiring Australia NSW, Inspiring Australia

John Philllips, Manager, Education Projects, The Warren Centre for Advanced Engineering

Australian Science Communicators

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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