ASC2018 - 11-15 Nov, Sydney

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How to Write Concisely

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Board Room and Theatrette

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

For science to be understood, assimilated and further developed, it needs to be accessible through clear and concise writing. The half-day How to Write Concisely workshop shows you how to remove clutter, repetition and excess detail from your writing without sacrificing your message. The workshop includes practical exercises that allow you to work on your own project(s).
Learn how to
– Edit and critique writing to improve clarity and meaning
– Decide what detail is necessary to express an idea or topic
– Identify and fix writing that is ambiguous, unclear, repetitive and long-winded

Workshop presenter

Dr Marina Hurley, Lecturer & Consultant, Writing Clear Science

More about this workshop (PDF)

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

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Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

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Developing a breadth of skills by Learning through Play: the Six Bricks program

When: Wednesday 14th November, 3:45pm – 4:15pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W18

Six Bricks is a simple yet powerful program for learning using just six LEGO® DUPLO® bricks. It was developed in South Africa in 2013 as a means of providing children and their educators from less advantaged backgrounds with daily physical activities with which to improve their perceptual, pre-numeracy and pre-literacy development.

Six Bricks is a concept owned by the LEGO Foundation, used in some of their projects, and while it is not commercially available, there are great lessons to be learned.

There are well over 250 short exercises that can affect reasoning, literacy, numeracy and perceptual skills, and not just in children, but anyone at any age and from any background. From schools to corporate team-building, from playful learning to serious science communication, the Six Bricks program is demonstrably effective.

During the ASC2018 conference I will lead a ‘hands-on’ Six Bricks demonstration that involves curiosity, collaboration, communication, creativity, critical thinking and a can-do attitude, the “6Cs” of 21st century STEM skills.

Six Bricks is an example of a cost-effective program that is readily understood and simple to train others to implement. Delegates should come away with fresh ideas and the confidence to apply Learning Through Play methodology in their own work.

This session is supported by PlayFutures www.playfutures.net

Further information:

https://www.facebook.com/groups/725765130822588/

https://www.legofoundation.com/en/learn-how/knowledge-base/six-bricks/

Session Producer/Presenter

Adam Selinger, Executive Director, Children’s Discovery Museum Ltd

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Forget Fake News – Is PR Hype the Big Problem in Science and Could a Media Release Labelling System Help?

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W15

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, and while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in media releases.

In just the last 12 months there have been a myriad of media releases using the word ‘breakthrough’, or describing the outcome of mouse studies as if they had been done in humans. Is it media teams or scientists themselves who are spinning the research?

In the era of fake news, do those of us communicating science research need to lift our game? A voluntary labelling system for media releases may be part of the answer. Our colleagues at the Science Media Centre in the UK created a simple labelling system to help journalists get their heads around medical research media releases and what they really mean.

The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

This session will discuss hype in science media releases, its impacts, origins and what can be done to address it.

Session Producer/Session Chair/Presenter

Lyndal Byford, Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Presenters

Jason Whittaker, Story Editor, Media Watch, ABC TV

Kellia Chiu, PhD candidate, The University of Sydney

Dr Meredith Ross, Marketing & Communications Officer, Garvan Institute of Medical Research

 

Australian Science Communicators

About ASC.

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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