ASC2018 - 11-15 Nov, Sydney

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How modern science communication has emerged in different countries over the last 50 years

When: Wednesday 14th November, 10:20am – 11:20am
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W8

Our project documents how modern science communication has emerged in different countries over the last 50 years. It involves 123 authors working in teams from 43 countries including Ghana, Malaysia, Mexico, Indonesia, Turkey and Colombia as well as major powers such as the UK, USA, Germany, China and Japan.

The project documents the pathways different countries have taken, recording major events, debates and activities in science communication as they moved to adopt the practices of modern science communication. What challenges did they face, and what solutions have they found?

The project has attracted enormous interest in science communication communities around the world. Strong demand has meant the original 20 participating countries has grown to 43. The hunger of countries to learn from international experience is clear. Representation is divided equally between post-industrial nations and countries with a developing industrial base in Africa, Asia and Latin America.

What practical advice can be gleaned from the national reports to help deal with pressing problems at home? How can science communication be applied to assist countries ‘to secure the fundamentals of human well-being – health, food, energy, jobs’?

It’s an Australian project with international impact, and the results will be published by ANU Press.

Session Producer, Session Chair

Mr Toss Gascoigne, Visiting Fellow, Australian National University

Presenter:

Dr Michelle Riedlinger, Associate Professor, University of the Fraser Valley, Canada

Dr Bobby Cerini, Deputy Director and General Manager, Science and Learning A/g, Questacon

Niall Byrne, Creative Director, Science in Public

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Inquiring science minds want to know: A visual-material approach to understanding the applied practice of interactive science reporting and audience engagement

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

Abstract
This presentation looks beyond geospatial technology and considers a new, innovative approach to visual communication, interctive science reporting, and public engagement. Introduced is the concept of visual-material rhetorics as an effective mode of inquiry that situates story map journals (inclusive of geospatial narratives) as an emerging genres of interactive new media science reporting.

Introduction
New media platforms inclusive of interactive and geospatial technologies are emerging as multimodal artifacts in the field of science communication and journalism. With the addition of geospatially driven technologies in STEM industries, science communicators and journalists must look to innovative and multiple modes of inquiry that investigate how new media genre conventions in interactive science reporting engage public audiences. Amy Propen’s (2012) applied concept of visual-material rhetorics is introduced as an innovative method of inquiry in visual and science communication research. Her method of inquiry presents a new understanding of digital text and technology in relationship to space, place, and geospatial mapping and situates the spatial dimensions of scientific texts alonside multimodal components including interaction design and cartographic, geospatial technologies.

Methods/Approach
A genre analysis of existing interactive story maps journals used in STEM industries guided by visual-material rhetorics as an effective mode of inquiry. The study also recognizes how interactive story map journals could be theorized through the concept of visual-material rhetorics alongside traditional and contemporary understandings of new media genres and interaction design in science communication (Andersen, 2015; Caquard and Cartwright, 2014; iText working group, 2001; Propen, A., 2006, 2007, 2011; Villanueva, Dolum, and Belen, 2018).

Insights
This study identifies the effectiveness of visual-material rhetorics as an innovative mode of inquiry in the study of emerging new media, interaction design, visual communication, and multimodal environments used in science communication (Arola, Sheppard, and Ball, 2014; Fraiberg, 2018; Kelly, 2017; Miller and Kelly, 2017; Reid, G., 2017).

References
Andersen, J. (2015). Genre theory in information studies. Emerald Group Publishing.
Caquard, S., & Cartwright, W. (2014). Narrative cartography: From mapping stories to the narrative of maps and mapping. The Cartographic Journal: Cartography and Narratives – Special Issue (51)2, 101-106. https://doi.org/10.1179/0008704114Z.000000000130 Fraiberg, S. (2018). Multilingual and multimodal practices at a global startup: Toward a spatial approach to language and literacy in professional contexts. English for Specific Purposes, 51, 55-68. https://doi.org/10.1016/j.esp.2018.03.003
Hiippala, T., & Tseng, C. I. (2017). Media evolution and genre expectations. Discourse, Context, and Media. 20, 157-159. https://doi.org/10.1016/j.dcm.2017.11.001
iText Working Group, Geisler, C., Bazerman, C., Doheny-Farina, S., Gurak, L., Haas, C., Johnson-Eilola, J., Kaufer, D.S., Lunsford, A., Miller, C.R. and Winsor, D Winsor, D. (2001). IText: Future directions for research on the relationship between information technology and writing. Journal of Business and Technical Communication, 15(3), 269-308. https://doi.org/10.1177%2F105065190101500302
Miller, C. R., & Kelly, A. R. (Eds.). (2017). Emerging genres in new media environments. Springer International Publishing.
Propen, A. D. (2012). Locating visual-material rhetorics: the map, the mill, and the GPS. Parlor Press.
Propen, A. (2011). Cartographic representation and the construction of lived worlds: understanding cartographic practice as embodied knowledge. In M. Dodge, R. Kitchin, & C. Perkins (Eds.). Rethinking maps: new frontiers in cartographic theory. (pp. 131-148) Routledge.
Propen, A. D. (2006). Critical GPS: Toward a new politics of location. ACME: An International E-Journal for Critical Geographies, 4(1), 131. Propen, A. (2007). Visual communication and the map: How maps as visual objects convey meaning in specific contexts. Technical Communication Quarterly, 16(2), 233-254. https://doi.org/10.1080/10572250709336561
Reid, G. (2017). Shifting Networks of Science: Citizen Science and Scientific Genre Change. In Scientific Communication (pp. 17-38). Routledge.
Villanueva, L. S., Dolom, M. A. C., & Belen, J. S. (2018). Genre analysis of the “about us” sections of Asian Association of Open Universities websites. Asian Association of Open Universities Journal

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

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Pint of Science – the evolution of the Australian festival

Pint of Science JiranaWhen: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

What better way is there to learn about cutting-edge research than over a brew?

Well, it’s nothing new … it’s science in the pub. It’s been done before, and we’d almost be brave enough to guess that almost all the science communicators at the 2018 ASC conference are pub-science veterans. So how is Pint of Science anything more than just another pub event? What makes us different? And why do volunteers, speakers and venues want to get involved?

In this talk, we’ll pull apart what makes Pint of Science unique by looking at the ways the festival engages its audience, speakers, volunteers and sponsors. In doing so, we will outline the recent evolution of the Australian festival and conclude with some forward thinking about how Pint of Science will continue to contribute to the broader Australian science communication landscape.

https://www.pintofscience.com.au

Session

Case studies: Cultural Institutions and Festivals

Presenter

Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia

Jirana Boontanjai, National Director, Pint of Science Australia

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Comparing science communication models with a long-term participatory case study: The Climate Champion Program

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

Over the last 20 years, scholars and policymakers have called for science communication to move beyond linear engagement to participatory engagement, especially with publically contested science. However, there has been little scholarly reflection on long-term participatory science communication practice. My study compared the theorised science communication models with a seven-year case study: the Australian Climate Champion Program, where scientists and farmers jointly addressed the problem of climate risk. I investigated scientists and farmers’ objectives for participating, the nature of their interactions, and the relationships between them. I analysed how they valued different sources of knowledge and acknowledged risk. Respectful, open and trusting relationships developed between most of the farmers and scientists participating in the program resulting in upstream engagement and co-learning. This case study demonstrates that a long-term participatory program can enhance co-existing linear forms of communication (deficit and dialogue) to help achieve participatory outcomes.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Jennifer Metcalfe, Director, Econnect Communication

 

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What would a national framework to coordinate STEM outreach/engagement look like?

When: Monday 12th November, 1:55pm – 3:25pm
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M13

STEM outreach/engagement in Australia has changed dramatically over the last decade. All of a sudden it seems that STEM (and ‘innovation’) has become a hot topic. There are now numerous organisations that provide STEM outreach/engagement, especially in the schools context.
There have been some great initiatives over the years to collate and coordinate outreach/engagement but, overall, with limited impact.
This session will reflect briefly on where we have been, provide opportunity to share where we are at the moment, and be focused on proposing a path into the future for STEM outreach/engagement efforts.

Session Producer, Session Chair

Terry Burns, Science Communicator, University of Newcastle

Presenter

Christina Chun, CEO, iScope

Regina Crameri, AIR4

Janine McIntosh, Australian Mathematical Sciences Institute

Bruce Ritchie, Senior Manager Communications and Events, Office of the NSW Chief Scientist & Engineer

Justine Romanis, Engineers Australia Directory

Sally-Ann Williams, Engineering Community and Outreach Manager, Google Australia

Jackie Randles, Manager Inspiring Australia NSW, Inspiring Australia

John Philllips, Manager, Education Projects, The Warren Centre for Advanced Engineering

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Trust Me, I’m a Scientist: A Case Study about Science Communication, Co-design and Community

When: Wednesday 14th November, 10:20am – 11:20am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W6

As most science communicators and scientists know, even the most engaging and carefully-crafted communication will be ineffective if your audience doesn’t trust you. As Victoria’s environmental regulator, the Environment Protection Authority Victoria (EPA) is acutely aware of the importance of trust, particularly when it communicates and engages with communities.

In early 2014, a fire at Hazelwood Mine burnt for 45 days, covering much of the Latrobe Valley region in smoke. As a result, community confidence in EPA and the Victorian government was low both during and immediately after the fire.

Since then, EPA has worked closely with Latrobe Valley communities to strengthen relationships and improve how it communicates its science. This work cumulated in the roll out of a ground-breaking co-design process in 2016, which relied on extensive input from community, scientists, engagement experts and a science communicator. The primary task of a community panel was to design an air monitoring network to complement EPA’s existing air monitors in the Latrobe Valley.

In this session you will hear how a co-design process helped build community trust from the point of view of a science communicator. I will:
• show you how science communication improved the community’s understanding of air pollution and helped build community trust
• share my challenges and triumphs of working side-by-side with scientists and community
• explain how lessons learnt through a co-design process have made me a better science communicator.

Session

Case studies: Environment and community engagement

Presenter

Catherine Healy, Science Communication Advisor, Environment Protection Authority Victoria

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I’ll see it when I believe it: motivated numeracy in Australians’ perceptions of climate change risk

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

People don’t form attitudes about Anthropogenic Climate Change (ACC) risks just by empirically considering the likelihood of harm, the consequences of failing to act, and the costs and benefits of mitigation. If that was the case, there should be little disagreement about these quantifiable outputs of scientific research. However, when people consider controversial topics of decision-relevant science like ACC they often defer to their political beliefs, rather than using their cognitive abilities alone, leading to polarised groups. Counterintuitively, Kahan et al. (2017) found that more numerate people, who have the cognitive ability to interpret scientific data, were more polarised than others about the effectiveness of gun control laws on crime in the United States of America.

In our conceptual replication of this important study we investigated whether the motivated numeracy effect found in Kahan et al. (2017) also applies to people when assessing ACC risks. This randomised controlled experiment (N = 504) of Australian adults, extends the motivated reasoning thesis by finding evidence that some people who consider topics of ACC risk use motivated numeracy to rationalise their interpretations of scientific data in line with their beliefs.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Matt Nurse, Masters degree candidate, CPAS, Australian National University

Co-Author
Will Grant

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Extended Play Session – Making The Most of Social Media For Business in a Modern World With LinkedIn, YouTube and Facebook

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

In this extended post-conference workshop session Mark will delve deeper into 3 of the biggest and most powerful social media platforms around today LinkedIn, YouTube and Facebook. Learn How to create an amazing presence and dominate your field using LinkedIn, YouTube and Facebook

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Workshop Facilitator

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

** Minimum numbers apply for this workshop to go ahead so please share with friends & register early! **

** Save $ if registering for 2 half day workshops –> all available workshops are online here: http://2018conf.asc.asn.au/workshops/ **

Share on Facebook: https://www.facebook.com/events/1880945591989534/

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In conversation: why does science need style?

When: Monday 12th November, 10:25am – 11:25am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M3

Consistent and inconsistent style has had fascinating impacts in many fields of communication. Arguably, some of the highest stakes exist in science communication, where complexity meets diverse audiences, and matters of health, innovation and safety depend on technical texts being understood down to the letter. Join our panel in conversation, as we delve into the applications and implications of style in technical writing. Journey back as we look at some of the historic styles in science communication, and the way linguistics has influenced the often highly emotional attachment we have to certain style conventions. We’ll unpack style preconceptions, how we determine what’s ‘right’ and what’s ‘wrong’ in matters of science style, and go through some interesting examples of the good, the bad and the ugly. Add a dash of technology as we learn about Macquarie University’s research into what eye tracking technology can tell us about the ways we digest information. We’ll also touch on the science style resources available to science communicators.

This 45 minute session includes 15 minutes of Q&A at the end. We look forward to sharing a thoroughly engaging science style conversation with you!

Join panellists Dr Janet Salisbury, founder and Director of Biotext; Emeritus Professor Pam Peters, Macquarie University Department of Linguistics, Gab Lhuede, National Publications Manager for St John Ambulance; and panel Chair, Toss Gascoigne, a founding member of Australian Science Communicators, and a veteran science communicator.

Session Producer, Presenter

Dr Janet Salisbury, Founder and Director, Biotext

Session Chair

Toss Gascoigne, Visiting Fellow, Australian National University

Presenter

Emeritus Professor Pam Peters, Emeritus Professor, Department of Linguistics, Macquarie University

Gabrielle Lhuede, National Publications Manager, St John Ambulance Australia

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Mapping the science writing and communication landscape in Canada using new media and traditional survey research tools

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

The social media landscape presents new challenges for science communication that have not yet been fully understood. This Canadian government-funded project, conducted by researchers in partnership with ASC’s sister organizations in Canada (the Science Writers and Communicators of Canada, SWCC, and the Association des communicateurs scientifiques du Québec, ACS), aimed to identify who is currently communicating about science in Canada and how they are doing it. Using emerging new media research tools (Altmetrics and Netlytics) and commonly-used hashtags (i.e. #scicomm; #commsci, and #sciart) we identified 256 dedicated social media science communicators (197 Twitter and 59 Instagram) located in Canada. We surveyed these social media communicators about their communication practices and compared their survey responses to survey responses gathered from association members (254 SWCC members and 309 ACS members). Findings show that, compared to association members, the social media communicators we identified through new media mapping were younger (26-36 years of age), paid less (or not at all) for their science communication activities, and had been communicating science for fewer years (2-5 years compared to 10 years or more). More members of the social media group had a science background (rather than communication, journalism or education background). Fewer of the social media communicators were members of related professional associations, however, more were members of informal science writing/communication networks. The social media communicators used a greater diversity of media tools to communicate when compared to association members. We will discuss how the findings from this research project are being used to inform professional member association policies, training and outreach activities to improve the quality of public engagement with science in Canada.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Dr Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada

Co-Author
Germana Barata
Alexandre Schiele

Australian Science Communicators

About ASC.

@auscicomm

ASC on Facebook

Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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