ASC2018 - 11-15 Nov, Sydney

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Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

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The art of science communication

When: All conference
Where: Foyer, Level 2, the conference registration/foyer area
Turbine Hall, Level 1 next to the Experimentations exhibit (Tuesday 13th November, 6:00pm – 9:00pm only)
Hashtag: #SciArt

Science communicators often turn to the creative arts in their visual science communication projects. Whether many of these works would be called art is highly contested. On the other hand, many could easily be called works of design. So how do these different fields interact in their science-related visual displays? This exhibition explores works that range across visual communication, design, and art, teasing at the boundaries of these fields and considering how they play into the field of science communication.

To be mounted in the public space throughout the ASC 2018 conference, the exhibition will invite inspection, reflection, and comparison of works that are aesthetically interesting and intellectually challenging. Static visual works will be shown as physical prints in the conference foyer while video and screen based works will show in the Turbine Hall during the main evening event.

Curator

David Harris, Lecturer (sessional), Queensland College of Art, Griffith University

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Scientists, Journalists and Science Communicators: a three-way partnership to build a social heavyweight

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

It is hard to go to a science communication conference without seeing the phrase ‘fake news’ or ‘post-truth’, with many keynotes calling for scientists and science communicators to find a voice to be heard in the echo chambers of social media.

Twelve months ago, the Australian Academy of Science embarked on an ambitious project to do just that: to deliver a social engagement initiative of science communication content that was engaging, informative and—most importantly—increased the quality of verified science content in social media feeds.

Bringing in experience from commercial media to partner with skilled science communicators and backed up by the reputation and expertise of the Academy’s Fellowship, the communications team has evolved into a high-performing media house that produces videos, articles and image content specifically for social media on a broad range of topics and breaking news items.

But how, in the fast-paced environment of breaking news and the constraints of a 60-second video, can we ensure we do not misrepresent complex science and risk damaging the Academy’s reputation for excellence?

In this presentation, I will discuss our rigorous verification processes that ensure that we publish only fact-checked and consensus-view content. I will also touch on how this verification process builds trust both within the science sector and with mainstream media outlets.

https://www.facebook.com/AustralianAcademyofScience/

Session

Case studies: Lessons from the experts

Presenter

Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia

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Crafting Stellar Social Media Videos

When: Wednesday 14th November, 11:55am – 1:25pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W11

As science communicators, data is at the heart of everything we do. But how do we convert that data into informative, entertaining, and most importantly, shareable content?

In this 90-minute session, we will take a look into why your organisation should be making social media videos, how to convert raw data into informative entertainment, and dissect exactly what makes up a great, scientifically-sound social media video, without resorting to cats on Roombas.

Presenter

Nelli Huié, Digital Communications Manager, The Climate Council

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Including Scientists in SciComm

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

This session will explore the range of different ways Questacon engages and collaborates with scientists and STEM professionals. It will highlight how this collaboration can create richer and more genuine engagement opportunities for students and the general public, connecting them to relevant STEM ideas and challenges. It will also show how this collaboration can create a learning experience for the involved scientist/STEM professional.
Examples include:

  • Questacon’s Regional Invention Conventions using STEM professionals to pose design and innovation challenges to students, giving them a problem to solve with real world connection
  • Boutique Botanical Teacher PD, developed alongside the 2017 ACT Scientist of the Year to bring plant science into the classroom.
  • Mind in Residence program, using local academics to develop new content within Questacon in the form of shows and demonstrations, helping bring cutting edge science to the public
  • Enterprising Australians web portal, using STEM professionals to tell stories of innovation, becoming inspiration for the next generation of innovators

Session

Case studies: Cultural Institutions and Festivals

Presenters

Broderick Matthews, A/g National Programs Manager, Questacon

Amelia Coman, Special Activities and External Liaison Officer, Questacon

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The Art and Science of Collaboration – Three Case Studies on Finding Innovative Partnerships for Science Communication

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

You have a message and you know who you want to reach, but you have little to no budget or resources. Partnerships are often the best way to maximise your science communication efforts, but how do I make it happen?

From the world’s largest museum to the smallest of conservation non-profits, organizations big and small face this very same problem. Micaela Jemison will present three case studies from her time at the Smithsonian Institution and Bat Conservation International (USA) to shed light on the process of finding the right partners and the potential benefits and pitfalls of these collaborations.

The case studies span a range of corporate, government/non-profit and media partners, as well as individual collaborators you may not expect. The result is an annual North American bat conservation campaign reaching more than 24 million people, integration of conservation science messages into one of the world’s most popular online games for kids, and a virtual reality experience bringing a “Batnado” to the rest of the world.

Session

Case studies: Cultural Institutions and Festivals

Presenter

Micaela Jemison, Science Communicator, Smithsonian Institution

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Extended Play Session – Making The Most of Social Media For Business in a Modern World With LinkedIn, YouTube and Facebook

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

In this extended post-conference workshop session Mark will delve deeper into 3 of the biggest and most powerful social media platforms around today LinkedIn, YouTube and Facebook. Learn How to create an amazing presence and dominate your field using LinkedIn, YouTube and Facebook

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Workshop Facilitator

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

** Minimum numbers apply for this workshop to go ahead so please share with friends & register early! **

** Save $ if registering for 2 half day workshops –> all available workshops are online here: http://2018conf.asc.asn.au/workshops/ **

Share on Facebook: https://www.facebook.com/events/1880945591989534/

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Scicomm on the screen: YouTube and beyond

When: Monday 12th November, 5:00pm – 6:00pm
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M16

Vanessa HillAttention Wars is a 6 x 8 minute documentary series that explores the notion that big tech companies are competing in a high stakes game for our attention. Examining the attention economy and the persuasive design of our devices and apps, we examine how technology affects our brain, behaviour and is shifting our cultural norms. All with the aim to empower people to have a healthier relationship with technology.

https://youtube.com/braincraft

Session Producer

Lisa Bailey, Exhibition Manager, MOD.

Presenter

Vanessa Hill, Science Educator / Host / Producer

Public ticketed event, register to save your seat!
(Delegates RSVP to this event during registration).

Register now!

**This is a public event. Register to save your seat!**

Free to attend but you must RSVP.

Australian Science Communicators

About ASC.

@auscicomm

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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