ASC2018 - 11-15 Nov, Sydney

by

Making the most of LinkedIn, YouTube & Facebook

When: Monday 12th November, 1:55pm – 3:25pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M10

Mark will explore 3 of the biggest and most powerful social media platforms LinkedIn, YouTube and Facebook and how everyone in business these days should have a presence and be active everyday.

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Session Producer

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

by

The risky business of communication risk (or what to do when normal communications no longer work)

When: Thursday 15th November, 12:00pm – 4:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

In this workshop you will examine the theory behind risk communication, and learn how to apply it in practice. We will use case studies and shared learnings to develop risk communication frameworks for people’s own professional situations that you can then apply in your workplace.

Workshop presenter

Craig Cormick, Science Communicator and Writer

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/242782939725080/

by

What’s next: Taking your sci com career to the next level

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #T15

So you’ve been in science communication for a while, and wondering what to do next. This session is a group brainstorm of career directions, opportunities and inspirations.

Where are the influential jobs? What are the big challenges developing for sci com? Should I go freelance? Can I make enough money from sci comm to have a secure future!?

Everyone’s answers will be different, but hopefully you will make connections and get inspiration to get you on the right path for you.

Session Producer, Workshop Facilitator

Dr Phil Dooley, Galactic Commander, Phil Up On Science and ASC National co-vice-president

Attendees

Anna Attard, Research Assistant and Masters Student, University of New South Wales
Anne-Sophie Dielen, The Australian National University
Dr Astha Singh, Vice President | ASC NSW, ASC
Bobby Cerini, Questacon – The National Science and Technology Centre
Broderick Matthews, A/g National Programs Manager, Questacon
Caleb McElrea, University of Melbourne
Catharina Vendl, University of New South Wales
Dr Catherine Dorey, Consultant, Fish & Fisheries | Science Communication | Campaign Strategy
Catherine Healy, Science Communication Advisor, Environment Protection Authority Victoria
Catherine Somerville, Doherty Institute
Emma Saville, EPA Victoria
Errol Hunt, FLEET: ARC Centre of Excellence
Jane Ilsley, Econnect Communication
Jasmine Fellows, CSIRO
Jen Martin, Educator and radio personality, The University of Melbourne
Jessica Heinemann, Centre for Biopharmaceutical Innovation – UQ
Jun-Ting Yeung, University of Melbourne
Kimberly Cullen, Managing Director, Crafting Astronomy Communication
Laura McCaughey, UTS
Lee Byrne, Victorian Comprehensive Cancer Centre
Matt Nurse, Masters degree candidate, CPAS, Australian National University
Meagan Vella, NPWS
Melina Gillespie, Communication Advisor, CSIRO Energy
Micaela Jemison, Science Communicator, Smithsonian Institution
Michael Helman, Communicatrium
Michelle Neil, Australian Citizen Science Association
Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada
Naomi Koh Belic, University of Technology Sydney
Nicole Fetchet, Questacon – The National Science and Technology Centre
Rachel Rayner, Science Communicator, Australian Volunteers Program
Rebecca Blackburn
Richard Chi, Sydney Observatory – MAAS
Ruth Redfern, CRDC
Sally Grosvenor, CDPC, University of Sydney
Sarah Buchan, The Mullion Group
Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum
Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies
Tom Rayner, Griffith University
Taryn Laubenstein, ARC Centre of Excellence for Coral Reef Studies
Dr Tsuey Cham, Communication & Stakeholder Manager, CSIRO GISERA
Tyrone Anderson, ASPIRE – UNSW
Vanessa Fuchs, The Royal Botanic Garden Sydney

by

The making of AMOSS – a living science style resource

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T9

‘Sulfur’ versus ‘sulphur’, ‘prevalence’ versus ‘incidence’ – before the Australian manual of scientific style (AMOSS) came along, science and technical writing was a Wild West of duelling styles and lone rangers…

This presentation takes you behind the scenes of Biotext’s quest to bring together scientific conventions from a wide range of disciplines and aspects of science communication in one style manual. Its team’s considerable experience with the limited science-specific content in other Australian style resources helped Biotext see the huge potential benefit of an interactive, online style manual for an Australian audience.

Learn about the 3-year journey undertaken by Biotext’s experienced writers, editors and designers to develop AMOSS, and its publication as an online resource, in partnership with Macquarie University. Explore the structure and main features of AMOSS, and its accessibility as an online resource. This presentation is ideal for the same groups identified as potential users of AMOSS: academics, researchers, students, government employees, science communicators, editors and journalists.

Session

Case studies: Lessons from the experts

Presenter

Dr Julie Irish, Principal Health Writer and Editor, Biotext

by

Disruptive Sci Comm; How the Arts can help Scientists Escape Deficit-Model Communication

When: Monday 12th November, 10:25am – 11:25am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M5

The deficit model is deficient. Facts are dead. Feeling is the new thinking.

Meet the science communicators that are harnessing the arts to connect with their audience in a non-educational way. Although many scientists see the way the arts appeals to the emotional side of their audience as anathema, these are examples of science pitched straight at the heart and soul. But does it succeed? And what is success anyway?

Come prepared to take part, heckle and debate with:

Dr Phil Dooley, musician and storyteller for Phil Up On Science. He wants to know what Schrodinger’s cat thinks about still being a box 100 years later.

Craig Cormick, fiction writer and immersive science communicator.

Heather Catchpole, co-founder Refraction Media, who poetry to encapsulate ideas using minimum words and maximum effect. With poetry, humour and music she hopes to create empathy towards science.

Michael Mills, stage performer and alter ego to the singing palaeontologist Professor Flint who has been connecting local communities to their prehistory through music and storytelling.

Dr Michael Leach and Rachel Rayner who will challenge us to debate and create our own science-inspired visual poetry. If the right energy is supplied – swing dancing – Rachel may also undergo a phase transition from solid to liquid to gas.

David Harris, science communicator and artist. It’s an uneasy truce…

by

STEMpunk Podcast: Live at ASC

STEMPUNKWhen: Tuesday 13th November, 12:45pm – 2:00pm
Hashtag: #T7

STEMpunk podcast investigates what STEM is, who does it, and why.

The format of the show is like a panel show where we ask Science, Technology, Engineering and Maths questions, as well as a question from our previous guests. STEMpunk has also run a number of successful live quiz and trivia events.

STEMpunk is not like most other Science podcasts, choosing to interview not only people people involved in STEM, but others outside as well. And for those involved in STEM, we ask them questions about things outside of STEM. We have interviewed some fantastic guests like Dr Katie Mack, Dr Karl, Dr Margaret Wertheim and Professor Brian Schmidt.

This session will be an informal chat with the STEMpunk hosts interviewing expert practitioners at the ASC conference about what STEM is, and who does it. The hosts will encourage audience participation and questions to make the podcast as interesting and conversational as possible.

This session will be released as an episode for the STEMpunk podcast.

http://stempunkpodcast.blogspot.com.au/

Session Producer/Session Chair/Presenter

Tom Gordon, Producer/Host, STEMpunk

Presenters

Christie Mcmonigal, Host, STEMpunk

Shane Hengst, Host, STEMpunk

by

Forget Fake News – Is PR Hype the Big Problem in Science and Could a Media Release Labelling System Help?

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W15

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, and while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in media releases.

In just the last 12 months there have been a myriad of media releases using the word ‘breakthrough’, or describing the outcome of mouse studies as if they had been done in humans. Is it media teams or scientists themselves who are spinning the research?

In the era of fake news, do those of us communicating science research need to lift our game? A voluntary labelling system for media releases may be part of the answer. Our colleagues at the Science Media Centre in the UK created a simple labelling system to help journalists get their heads around medical research media releases and what they really mean.

The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

This session will discuss hype in science media releases, its impacts, origins and what can be done to address it.

Session Producer/Session Chair/Presenter

Lyndal Byford, Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Presenters

Jason Whittaker, Story Editor, Media Watch, ABC TV

Kellia Chiu, PhD candidate, The University of Sydney

Dr Meredith Ross, Marketing & Communications Officer, Garvan Institute of Medical Research

 

by

Extended Play Session – Making The Most of Social Media For Business in a Modern World With LinkedIn, YouTube and Facebook

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

In this extended post-conference workshop session Mark will delve deeper into 3 of the biggest and most powerful social media platforms around today LinkedIn, YouTube and Facebook. Learn How to create an amazing presence and dominate your field using LinkedIn, YouTube and Facebook

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Workshop Facilitator

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

** Minimum numbers apply for this workshop to go ahead so please share with friends & register early! **

** Save $ if registering for 2 half day workshops –> all available workshops are online here: http://2018conf.asc.asn.au/workshops/ **

Share on Facebook: https://www.facebook.com/events/1880945591989534/

by

What’s Design Got to Do With It? Designerly Approaches to Science Communication

When: Wednesday 14th November, 8:45am – 11:20am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W1

Design is not about prettifying information. Design is not a final step in production after the “real work” is done. But what is design, especially in the context of scicomm?

Designer Horst Rittel introduced and defined the term “wicked problems” to denote problems that are resistant to resolution, especially due to issues of social complexity. He contrasted these to the “tame” problems that science has effectively developed techniques to deal with. Many scicomm scenarios are wicked problems (they all deal with people in social contexts) and experienced designers can bring a different set of perspectives and skills to these problems.

Although design perspectives are relevant to all branches of scicomm, they have particular resonance in countries like Australia and New Zealand where scicomm projects regularly intersect with indigenous communities. Commonly employed scientific frameworks and methodologies, from which much scicomm derives, are ill-equipped to deal with the needs of such communities.

In this session, design professionals who engage with scicomm will provide case studies, advice, processes, and frameworks for thinking that offer alternatives to the techniques often employed by those who come to scicomm from science. They will demonstrate how designers can successfully play a significant role in scicomm conception, development, and implementation using their unique skills and approaches.

Session Producer/Session Chair/Presenter

David Harris, Lecturer (sessional), Queensland College of Art, Griffith University

Presenters

Jo Bailey, Lecturer, Massey University

Tristam Sparks, Senior Lecturer, Massey University

Jacqueline Gothe, Associate Professor, University of Technology Sydney

 

Australian Science Communicators

About ASC.

@auscicomm

ASC on Facebook

Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

Editor Login.

SPONSORED BY

SUPPORTED BY

TRADE EXHIBITORS