ASC2018 - 11-15 Nov, Sydney

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Students Blogging Science: A Case Study that Measures the Effectiveness of Communicating Science to Public Audiences

When: Wednesday 14th November, 8:45am – 9:45am
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W5

ASC2018 asks, “How do we know whether any given effort in communicating science among public audiences is effective? And by which aims and objectives are those efforts measured?”
This case study answers these questions by examining the effectiveness of view stats from student blogs that were created as part of an assignment in a first-year university science communication paper. In 2017 the Royal Society of New Zealand (RSNZ) published a discussion paper that asks public audiences to consider the medical, legal, ethical, cultural implications of gene-editing healthcare technologies in New Zealand relevant to four given case scenarios (sickle cell anaemia, breast and ovarian cancer, cardiovascular disease, improving athletic performance). Students were required to write a series of blog posts targeted to public audiences in response to the RSNZ discussion paper. In post #2, students were prompted to communicate their position on one of the discussion paper case scenarios while addressing one or more of the four considerations. After publishing their posts for public view, many students noted significant high/low percentages in their blog view stats from audiences located both locally in New Zealand and internationally. The blog view stats are the focus of this case study, which help gauge and measure where public interests lie regarding new media platforms as an accessible means to science communication.

Session

Case studies: Education

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

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Pixcells: when digital art meets science

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W17

We are exceedingly good at extracting information through visual processing. Studies have shown that the brain can identify images seen for as little as 13 milliseconds – a rate of more than 75 images per second. As science communicators, the image is a powerful and universally accessible form of knowledge transfer. As the complexity of scientific understanding unfolds, visual science communication will play an increasingly important role in education, policy and public engagement, and will no doubt inspire the scientists of the future. This presentation highlights the value of science-trained artists and where to find them locally.

Session

Case studies: Visualising science

Presenter

Andrew Lilja, Techincal Director and Co-founder, SquareCell

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Science storytelling and detective work in Museums

When: Wednesday 14th November, 11:55am – 1:25pm
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W12

Join MAAS curators in a participatory workshop and behind-the-scenes tour.

Experience being a curator, learn about object investigation and how to extract science stories from material culture. Deepen your understanding of the role that objects and museum collections play in understanding who we are and what we value.

Then join the curators of science, innovation and technology on a tour of the extraordinary wonderland of the Museum’s underground collection store.

Please note: There is one flight of stairs to access the Collection Store.

Session Producer, Presenter

Tilly Boleyn, Curator, Museum of Applied Arts and Sciences

Presenter

Matthew Connell, Principal Curator, Museum of Applied Arts and Sciences

Nina Earl, Science and Technology Curator, Museum of Applied Arts and Sciences

Angelique Hutchison, Curator, Museum of Applied Arts and Sciences

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The art of science communication

When: All conference
Where: Foyer, Level 2, the conference registration/foyer area
Turbine Hall, Level 1 next to the Experimentations exhibit (Tuesday 13th November, 6:00pm – 9:00pm only)
Hashtag: #SciArt

Science communicators often turn to the creative arts in their visual science communication projects. Whether many of these works would be called art is highly contested. On the other hand, many could easily be called works of design. So how do these different fields interact in their science-related visual displays? This exhibition explores works that range across visual communication, design, and art, teasing at the boundaries of these fields and considering how they play into the field of science communication.

To be mounted in the public space throughout the ASC 2018 conference, the exhibition will invite inspection, reflection, and comparison of works that are aesthetically interesting and intellectually challenging. Static visual works will be shown as physical prints in the conference foyer while video and screen based works will show in the Turbine Hall during the main evening event.

Curator

David Harris, Lecturer (sessional), Queensland College of Art, Griffith University

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Developing a breadth of skills by Learning through Play: the Six Bricks program

When: Wednesday 14th November, 3:45pm – 4:15pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W18

Six Bricks is a simple yet powerful program for learning using just six LEGO® DUPLO® bricks. It was developed in South Africa in 2013 as a means of providing children and their educators from less advantaged backgrounds with daily physical activities with which to improve their perceptual, pre-numeracy and pre-literacy development.

Six Bricks is a concept owned by the LEGO Foundation, used in some of their projects, and while it is not commercially available, there are great lessons to be learned.

There are well over 250 short exercises that can affect reasoning, literacy, numeracy and perceptual skills, and not just in children, but anyone at any age and from any background. From schools to corporate team-building, from playful learning to serious science communication, the Six Bricks program is demonstrably effective.

During the ASC2018 conference I will lead a ‘hands-on’ Six Bricks demonstration that involves curiosity, collaboration, communication, creativity, critical thinking and a can-do attitude, the “6Cs” of 21st century STEM skills.

Six Bricks is an example of a cost-effective program that is readily understood and simple to train others to implement. Delegates should come away with fresh ideas and the confidence to apply Learning Through Play methodology in their own work.

This session is supported by PlayFutures www.playfutures.net

Further information:

https://www.facebook.com/groups/725765130822588/

https://www.legofoundation.com/en/learn-how/knowledge-base/six-bricks/

Session Producer/Presenter

Adam Selinger, Executive Director, Children’s Discovery Museum Ltd

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The breathtaking circus of photosynthesis: communicating the most important biological process on Earth

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W17

Photosynthesis is probably one of the most misunderstood and undervalued of the biological processes by the public. Perhaps this misunderstanding is due to the difficulty to show and engage the public with an imperceptible process that takes place within microscopic structures inside leaves.
This poster will show a group of displays focused on photosynthesis that we have been developing in the past two years, as part of the Australian Research Council (ARC) Centre of Excellence for Translational Photosynthesis. This small exhibition of photosynthesis has been used in public events to engage the public with a topic that, despite its importance in our lives (we will either asphyxiate or die of hunger if it stops), is rarely presented in the form of interactive, visually appealing displays.

Session

Case studies: Visualising science

Presenter

Natalia Bateman, Communications officer, ARC Centre of Excellence for Translational Photosynthesis

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Tell me a Story

When: Wednesday 14th November, 8:45am – 9:45am
Where: L1, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W3

Storytelling is an intrinsic part of human societies and cultures. Whether through the many and varied art forms, religion, architecture or media, the influence of storytelling is everywhere. Stories reflect and reveal values, dreams, desires, fears, prejudices, knowledge and wisdom. Stories capture our pasts and envision our futures. Storytelling is often said to define and bind our humanity; it is possible that humans are the only animals that create and tell stories.

In essence storytelling is about making sense of the world, which is probably why stories so fascinate humankind. If you tell your audience a story with integrity, the chances are you’ll gain their support, create a following and inspire them to believe and act. A story gives people a reason to care about what you have to say.

Our team is using a ‘show and tell’ format to explore storytelling in just some of its wondrous diversity, selecting genres and technologies highly relevant to science communication. Between us we explore the power of the narrative and performance to engage and inspire, and the development and use of technology (including artificial intelligence) to turn scientists into expert communicators. We demonstrate and discuss why good story telling matters and is essential to effective science communication.

We are not only interested in more effectively engaging with the audiences we have, but also in connecting with new audiences including the ‘less science-engaged’. We are all experimenting and innovating in this space and have some great stories to tell!

Session Producer/Presenter

Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum

Presenters

Michael Mills, Creative Director, HeapsGood Productions

Andy Stapleton, CEO and Founder, verbalize.science

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Anyone can visually communicate science

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

Visuals grab attention and can have great explanatory power. As a result they’ve long been coveted in science communication circles. Yet many practitioners still feel they lack the skills to make them.

Well, forget all that negative self talk. The premise of this workshop is in the title: “Anyone can visually communicate science”. And it goes about equipping you to do so through a series of brief lectures, discussions and practical exercises.

Building on everyday skills you already possess (like writing, taking photos, sending text messages and using presentation software), this hands-on workshop will help you make visuals that should prove immediately useful in your internal and external communication activities.

Bring along pen, paper, laptop and ideally some idea/concept/research you wish to communicate visually.

Learn how to:
⁃ analyse visuals you like and use them to guide you in creating your own,
⁃ generate and iterate visual ideas,
⁃ create simple illustrations, visual abstracts and infographics,
⁃ improve the quality of your visual products,
⁃ and commission visuals (because even having learnt the basics you may still need to delegate).

PLEASE NOTE: Science visualisation is a related but different area of endeavour. If that is your focus, much of the content might still be relevant but the workshop will not be covering computer simulation or 3d computer graphics.

Workshop facilitator

James Hutson, Explanation designer, Explanovision

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/694141270960487/

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Communicating the True Nature of Science: A MAAS Collection Set

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

Those who work in science research and communication understand that the scientific process is rarely linear: the road from hypothesis to discovery often involves setbacks, false leads, and diversions along the way; and new knowledge more often comes in the form of incremental progress than in major breakthroughs. We also understand the value of ‘blue skies’ research, and that the applications of this research may sometimes be indirect, or not emerge until decades later.

These are difficult concepts to convey, however, and while science outreach events like the Sydney Science Festival have helped to increase the public’s engagement with science (SSF reports 2016, 2017), recent research has also shown that these events may be reinforcing common misconceptions about scientific process, misleading the public’s perception of science as absolute and certain, instead of the tentative and evolving endeavour that it actually is (Kingsley et al., 2017). Media reporting too tends to over-simplify the process for the sake of headlines and storytelling (see e.g. Sumner et al. 2014), both of which suggest that additional approaches to science communication are required if we wish to convey these ideas.

The MAAS collection contains an estimated 500,000 objects, including a strong representation of science, technology and engineering artefacts, many of them related to Australian inventions and research (see MAAS Online Collection & MAAS Collection Development Plan, 2015). These objects provide a physical manifestation, in the form of familiar, everyday objects, of the long-term benefits of pure research in all of our lives, and demonstrate how research in fields as obscure as astronomy and quantum physics has practical implications in areas ranging from medicine to modern technology. In this talk I will present a set of scientific objects, drawn from the MAAS collection, which can help communicate these ideas, and the potential for developing this set into an online resource or a full exhibition.

Session

Case studies: Cultural Institutions and Festivals

Presenter

Sarah Reeves, Assistant Curator, Museum of Applied Arts and Sciences

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Writing Poetry Scientifically or Science Poetically

When: Wednesday 14th November, 11:55am – 1:25pm
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W13

Can poetry be used as a tool to communicate science? There is a science to poetry: poetic forms have strict formulas and measurement systems. Conversely, science is full of poetry – it is creative, imaginative, and inquisitive. This interactive workshop aims to decompartmentalise “poetry” and “science”, with a view to discussing the availability of poetry as a tool for communicating science to a wide range of audiences. Poetry will be deconstructed and various poetic forms analysed, giving you the techniques to debate and create your own science-inspired poetry. When scientific concepts are expressed in verse, perhaps the aesthetics, intuition, emotion, and poetic devices that characterise poetry will enrich the inductive reasoning, logic, pragmatism, and precise terminology that characterise science. Perhaps there are many ways in which the humanistic nature of poetry can be shaped for scientific purposes and messages. In turn, maybe the creative and descriptive nature of science will influence new poetic themes. Bring along your favourite poem or discover some new ones (perhaps even of your own making) as we explore science poetry and its future. Two examples, composed by the workshop’s facilitates, are here to get you thinking!

“This hemisphere leans
Sunward as winter breeds spring.
Hibernators rise.”

“The shy Higgs Boson’s strange decay
Happens, it seems, almost right away.
And it’s a loop of Tops
From which the shy Higgs pops,
Into a dual Photon array.”

Session Producers/Workshop Facilitators/Presenters

Dr Michael Leach, Adjunct Research Associate, School of Rural Health, Monash University

Rachel Rayner, Science Communicator, Australian Volunteers Program

The facilitators are currently working on a science communication paper around the topic of poetry as a communication tool. Elements of the results and discussion from this workshop may be incorporated into the paper.

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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