ASC2018 - 11-15 Nov, Sydney

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Sydney Science Festival in Review: Audiences, Motivations and Modes of Engagement

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

Featuring more than 200 events in 2018, the Sydney Science Festival (SSF) celebrates and showcases Sydney’s diverse and multidisciplinary science and innovation community through a program of talks, hands-on workshops, exhibitions and family events exploring all areas of science, technology, engineering, art and mathematics (STEAM). Since its inception in 2015, the Sydney Science Festival has seen yearly growth and is the largest science festival in Australia happening during National Science Week. In 2017, the Festival attracted more than 70,000 audience members to science events throughout Sydney and more are expected in 2018*. The 2018 Sydney Science Festival presented a diverse program of events ranging from large hands-on free family events in parks, lunchtime talks with experts to performative science-themed events for intergenerational audiences. The growing momentum behind the Sydney Science Festival demonstrates an appetite for meaningful opportunities to meet experts and learn about science in formal and informal social settings.

In this proposed case study, I will present the results of 2018 Sydney Science Festival report and audience evaluation, highlighting audience profiles and discussing what motivates audiences to attend the Sydney Science Festival. This will provide insight into the effectiveness of Festivals and similar programs and will identify future opportunities to engage with new and returning science audiences.

*2018 results currently being collected

Session

Case studies: Cultural Institutions and Festivals

Presenter

Catherine Polcz, Program Producer (Science), Museum of Applied Arts and Sciences

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Forget Fake News – Is PR Hype the Big Problem in Science and Could a Media Release Labelling System Help?

When: Wednesday 14th November, 2:40pm – 3:40pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #W15

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, and while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in media releases.

In just the last 12 months there have been a myriad of media releases using the word ‘breakthrough’, or describing the outcome of mouse studies as if they had been done in humans. Is it media teams or scientists themselves who are spinning the research?

In the era of fake news, do those of us communicating science research need to lift our game? A voluntary labelling system for media releases may be part of the answer. Our colleagues at the Science Media Centre in the UK created a simple labelling system to help journalists get their heads around medical research media releases and what they really mean.

The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

This session will discuss hype in science media releases, its impacts, origins and what can be done to address it.

Session Producer/Session Chair/Presenter

Lyndal Byford, Director of News and Partnerships, Australian Science Media Centre (AusSMC)

Presenters

Jason Whittaker, Story Editor, Media Watch, ABC TV

Kellia Chiu, PhD candidate, The University of Sydney

Dr Meredith Ross, Marketing & Communications Officer, Garvan Institute of Medical Research

 

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Sydney Opera House Tour

When: Sunday 11th November, 4:15pm – 5:15pm
Where: Sydney Opera House, Bennelong Point, Sydney
Meet Kimberly Cullen at the Sydney Opera House shop
Hashtag: #S2

The Sydney Opera House is one of the world’s most recognisable landmarks and this is your chance to truly get up-close. Run your hands over the world-famous shell tiles, take a seat in the elegant custom-made white birch timber chairs and marvel at the vaulted ceilings. Visit areas off-limits to the public and capture photographs from rare vantage points. Explore theatres and foyers where more than 1600 concerts, operas, dramas and ballets take place each year.

Be led through every aspect of the building’s 14-year creation and 58-year history. Delve into the stories behind Danish architect Jørn Utzon’s masterpiece. What inspired his revolutionary design? How did he solve its engineering challenges to realise his vision? You’ll find out on this very special one-hour guided tour.

At the end of the tour, you will have the opportunity to purchase a photo memento in an exclusive Sydney Opera House memory book. In this book, you will also be given access to unlimited digital copies of your exclusive tour photos.

Minimum of 12 people, $40 per person.

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Anyone can visually communicate science

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

Visuals grab attention and can have great explanatory power. As a result they’ve long been coveted in science communication circles. Yet many practitioners still feel they lack the skills to make them.

Well, forget all that negative self talk. The premise of this workshop is in the title: “Anyone can visually communicate science”. And it goes about equipping you to do so through a series of brief lectures, discussions and practical exercises.

Building on everyday skills you already possess (like writing, taking photos, sending text messages and using presentation software), this hands-on workshop will help you make visuals that should prove immediately useful in your internal and external communication activities.

Bring along pen, paper, laptop and ideally some idea/concept/research you wish to communicate visually.

Learn how to:
⁃ analyse visuals you like and use them to guide you in creating your own,
⁃ generate and iterate visual ideas,
⁃ create simple illustrations, visual abstracts and infographics,
⁃ improve the quality of your visual products,
⁃ and commission visuals (because even having learnt the basics you may still need to delegate).

PLEASE NOTE: Science visualisation is a related but different area of endeavour. If that is your focus, much of the content might still be relevant but the workshop will not be covering computer simulation or 3d computer graphics.

Workshop facilitator

James Hutson, Explanation designer, Explanovision

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

Share on Facebook: https://www.facebook.com/events/694141270960487/

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Spinning World: art science collaboration talk and tour

When: Tuesday 13th November, 7:00pm – 7:30pm
Where: Turbine Hall, Level 1 next to the Experimentations exhibit
Hashtag: #T18

Genuine interdisciplinary collaboration between practitioners in arts and sciences can be a complex process. Here we present a case study of the challenges and outcomes of arts-science collaborations as part of the Material Science, Slow Textiles & Ecological Futures (MSSTEF) project.

MSSTEF was initiated by artists-researchers, Agnieszka Golda and Jo Law. The project was inspired from their Visiting Research Fellowships at the Museum of Applied Arts & Sciences, Sydney (MAAS) in 2017, where they looked to traditional slow textile techniques in the Museum’s Asian and Japanese collection in order to locate new ways to embed conductive materials into fabric to create immersive and multi-sensory artworks.

Golda and Law invited materials scientist Sepdiar Sayyar (ANFF, UOW) and climate scientist Helen McGregor (ARC Principal Future Fellow, School of Earth and Environmental Sciences, UOW) to investigate the use of innovative materials in contemporary art to convey climate science research. For Sayyar, the expectation was to find new and ecologically sound ways to create conductive materials, namely graphene, for art production. McGregor looked to this project to investigate art as a platform for science communication.

The combined use of slow textiles techniques, electronics and graphene presented a set of parameters. The tradeoffs between more environmentally sustainable solvents and optimisation of the conductive properties of graphene led Sayyar to consider his research practice in a different way. There was also negotiation between the artists and the climate scientist in balancing the need for scientific accuracy with making the science accessible and allowing for artistic creativity. This presentation will discuss problems encountered such as these and ways in which these difficulties were resolved. The presentation will look to the project outcome: the exhibition Spinning World at the MAAS, to conjecture how practice-based research in both arts and sciences can build a strong base for collaborative research.

Materials Science, Slow textiles and Ecological Futures

Images of the exhibition at MAAS

Presenter

Dr Jo Law, Senior Lecturer, University of Wollongong

Dr Agnieszka Golda, Senior Lecturer, University of Wollongong

 

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Inquiring science minds want to know: A visual-material approach to understanding the applied practice of interactive science reporting and audience engagement

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

Abstract
This presentation looks beyond geospatial technology and considers a new, innovative approach to visual communication, interctive science reporting, and public engagement. Introduced is the concept of visual-material rhetorics as an effective mode of inquiry that situates story map journals (inclusive of geospatial narratives) as an emerging genres of interactive new media science reporting.

Introduction
New media platforms inclusive of interactive and geospatial technologies are emerging as multimodal artifacts in the field of science communication and journalism. With the addition of geospatially driven technologies in STEM industries, science communicators and journalists must look to innovative and multiple modes of inquiry that investigate how new media genre conventions in interactive science reporting engage public audiences. Amy Propen’s (2012) applied concept of visual-material rhetorics is introduced as an innovative method of inquiry in visual and science communication research. Her method of inquiry presents a new understanding of digital text and technology in relationship to space, place, and geospatial mapping and situates the spatial dimensions of scientific texts alonside multimodal components including interaction design and cartographic, geospatial technologies.

Methods/Approach
A genre analysis of existing interactive story maps journals used in STEM industries guided by visual-material rhetorics as an effective mode of inquiry. The study also recognizes how interactive story map journals could be theorized through the concept of visual-material rhetorics alongside traditional and contemporary understandings of new media genres and interaction design in science communication (Andersen, 2015; Caquard and Cartwright, 2014; iText working group, 2001; Propen, A., 2006, 2007, 2011; Villanueva, Dolum, and Belen, 2018).

Insights
This study identifies the effectiveness of visual-material rhetorics as an innovative mode of inquiry in the study of emerging new media, interaction design, visual communication, and multimodal environments used in science communication (Arola, Sheppard, and Ball, 2014; Fraiberg, 2018; Kelly, 2017; Miller and Kelly, 2017; Reid, G., 2017).

References
Andersen, J. (2015). Genre theory in information studies. Emerald Group Publishing.
Caquard, S., & Cartwright, W. (2014). Narrative cartography: From mapping stories to the narrative of maps and mapping. The Cartographic Journal: Cartography and Narratives – Special Issue (51)2, 101-106. https://doi.org/10.1179/0008704114Z.000000000130 Fraiberg, S. (2018). Multilingual and multimodal practices at a global startup: Toward a spatial approach to language and literacy in professional contexts. English for Specific Purposes, 51, 55-68. https://doi.org/10.1016/j.esp.2018.03.003
Hiippala, T., & Tseng, C. I. (2017). Media evolution and genre expectations. Discourse, Context, and Media. 20, 157-159. https://doi.org/10.1016/j.dcm.2017.11.001
iText Working Group, Geisler, C., Bazerman, C., Doheny-Farina, S., Gurak, L., Haas, C., Johnson-Eilola, J., Kaufer, D.S., Lunsford, A., Miller, C.R. and Winsor, D Winsor, D. (2001). IText: Future directions for research on the relationship between information technology and writing. Journal of Business and Technical Communication, 15(3), 269-308. https://doi.org/10.1177%2F105065190101500302
Miller, C. R., & Kelly, A. R. (Eds.). (2017). Emerging genres in new media environments. Springer International Publishing.
Propen, A. D. (2012). Locating visual-material rhetorics: the map, the mill, and the GPS. Parlor Press.
Propen, A. (2011). Cartographic representation and the construction of lived worlds: understanding cartographic practice as embodied knowledge. In M. Dodge, R. Kitchin, & C. Perkins (Eds.). Rethinking maps: new frontiers in cartographic theory. (pp. 131-148) Routledge.
Propen, A. D. (2006). Critical GPS: Toward a new politics of location. ACME: An International E-Journal for Critical Geographies, 4(1), 131. Propen, A. (2007). Visual communication and the map: How maps as visual objects convey meaning in specific contexts. Technical Communication Quarterly, 16(2), 233-254. https://doi.org/10.1080/10572250709336561
Reid, G. (2017). Shifting Networks of Science: Citizen Science and Scientific Genre Change. In Scientific Communication (pp. 17-38). Routledge.
Villanueva, L. S., Dolom, M. A. C., & Belen, J. S. (2018). Genre analysis of the “about us” sections of Asian Association of Open Universities websites. Asian Association of Open Universities Journal

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies

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How modern science communication has emerged in different countries over the last 50 years

When: Wednesday 14th November, 10:20am – 11:20am
Where: L2, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #W8

Our project documents how modern science communication has emerged in different countries over the last 50 years. It involves 123 authors working in teams from 43 countries including Ghana, Malaysia, Mexico, Indonesia, Turkey and Colombia as well as major powers such as the UK, USA, Germany, China and Japan.

The project documents the pathways different countries have taken, recording major events, debates and activities in science communication as they moved to adopt the practices of modern science communication. What challenges did they face, and what solutions have they found?

The project has attracted enormous interest in science communication communities around the world. Strong demand has meant the original 20 participating countries has grown to 43. The hunger of countries to learn from international experience is clear. Representation is divided equally between post-industrial nations and countries with a developing industrial base in Africa, Asia and Latin America.

What practical advice can be gleaned from the national reports to help deal with pressing problems at home? How can science communication be applied to assist countries ‘to secure the fundamentals of human well-being – health, food, energy, jobs’?

It’s an Australian project with international impact, and the results will be published by ANU Press.

Session Producer, Session Chair

Mr Toss Gascoigne, Visiting Fellow, Australian National University

Presenter:

Dr Michelle Riedlinger, Associate Professor, University of the Fraser Valley, Canada

Dr Bobby Cerini, Deputy Director and General Manager, Science and Learning A/g, Questacon

Niall Byrne, Creative Director, Science in Public

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Pint of Science – the evolution of the Australian festival

Pint of Science JiranaWhen: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

What better way is there to learn about cutting-edge research than over a brew?

Well, it’s nothing new … it’s science in the pub. It’s been done before, and we’d almost be brave enough to guess that almost all the science communicators at the 2018 ASC conference are pub-science veterans. So how is Pint of Science anything more than just another pub event? What makes us different? And why do volunteers, speakers and venues want to get involved?

In this talk, we’ll pull apart what makes Pint of Science unique by looking at the ways the festival engages its audience, speakers, volunteers and sponsors. In doing so, we will outline the recent evolution of the Australian festival and conclude with some forward thinking about how Pint of Science will continue to contribute to the broader Australian science communication landscape.

https://www.pintofscience.com.au

Session

Case studies: Cultural Institutions and Festivals

Presenter

Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia

Jirana Boontanjai, National Director, Pint of Science Australia

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Comparing science communication models with a long-term participatory case study: The Climate Champion Program

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

Over the last 20 years, scholars and policymakers have called for science communication to move beyond linear engagement to participatory engagement, especially with publically contested science. However, there has been little scholarly reflection on long-term participatory science communication practice. My study compared the theorised science communication models with a seven-year case study: the Australian Climate Champion Program, where scientists and farmers jointly addressed the problem of climate risk. I investigated scientists and farmers’ objectives for participating, the nature of their interactions, and the relationships between them. I analysed how they valued different sources of knowledge and acknowledged risk. Respectful, open and trusting relationships developed between most of the farmers and scientists participating in the program resulting in upstream engagement and co-learning. This case study demonstrates that a long-term participatory program can enhance co-existing linear forms of communication (deficit and dialogue) to help achieve participatory outcomes.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Jennifer Metcalfe, Director, Econnect Communication

 

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The Art and Science of Collaboration – Three Case Studies on Finding Innovative Partnerships for Science Communication

When: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

You have a message and you know who you want to reach, but you have little to no budget or resources. Partnerships are often the best way to maximise your science communication efforts, but how do I make it happen?

From the world’s largest museum to the smallest of conservation non-profits, organizations big and small face this very same problem. Micaela Jemison will present three case studies from her time at the Smithsonian Institution and Bat Conservation International (USA) to shed light on the process of finding the right partners and the potential benefits and pitfalls of these collaborations.

The case studies span a range of corporate, government/non-profit and media partners, as well as individual collaborators you may not expect. The result is an annual North American bat conservation campaign reaching more than 24 million people, integration of conservation science messages into one of the world’s most popular online games for kids, and a virtual reality experience bringing a “Batnado” to the rest of the world.

Session

Case studies: Cultural Institutions and Festivals

Presenter

Micaela Jemison, Science Communicator, Smithsonian Institution

Australian Science Communicators

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Questions? Please contact Kali on asc2018@asc.asn.au.

Acknowledgements

© 2018 Australian Science Communicators

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